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Rebecca ViserRV
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Rebecca Viser

@rebeccaviser

Digital strategy leader at Freddie Mac managing eight external sites and advancing Gen AI, personalization, and digital products.

United States
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At Freddie Mac, I manage the product team for eight external sites, our SharePoint intranet, digital signage, and Viva Amplify. I’m driving future-focused development in Gen AI and personalization while improving team processes and consolidating code bases and functionality.

I worked on a proof of concept to improve search using Generative AI and an LLM, and oversaw the move from SharePoint Classic to Modern. I also improved SharePoint tracking and use Power BI to analyze internal channel performance.

At Reviewed, Part of the USA Today Network, I managed a six-person audience development team and led social strategies that grew Pinterest and TikTok post engagement by 30%. I also worked with the newsletter editor to launch three newsletters and a giveaway program.

At The Brookings Institution, I acted as product owner for Brookings.edu and led development of a new website version, delivered on time and within budget. I’m fascinated by the intersection of storytelling and technology—and a lover of semicolons and the Oxford comma.

Experience

Work history, roles, and key accomplishments

RN

Director, Audience Development

Reviewed, Part of the USA Today Network

Jan 2021 - Dec 2023 (2 years 11 months)

Managed a team of six overseeing social media channels, newsletters, and content distribution. Led social team in creating new strategies, resulting in 30% growth in engagement metrics for Pinterest and TikTok, and coordinated with newsletter editor to launch three new newsletters.

The Brookings Institution logoTI

Senior Manager, Website Operations

The Brookings Institution

Jan 2011 - Dec 2018 (7 years 11 months)

Acted as product owner for Brookings.edu, a 60,000+ page site hosted on WordPress, managing a multi-million dollar web development budget. Led the end-to-end product development lifecycle for a new version of the website, delivering on time and within budget, and coordinated with analytics team on implementing Sitecore's DMS and Adobe Target.

GoodWeave USA logoGU

Communications Associate

GoodWeave USA

Jan 2009 - Dec 2011 (2 years 11 months)

Managed Goodweave.org, creating new pages and editing text, CSS, and HTML. Managed Google AdWords account, created emails including monthly industry updates and quarterly newsletters, and grew social media presence significantly.

The Brookings Institution logoTI

Online Communications Specialist

The Brookings Institution

Maintained quality control for site postings, including improving SEO for titles and summary blurbs. Managed the Brookings Alert, the weekly flagship newsletter.

Education

Degrees, certifications, and relevant coursework

Georgetown University logoGU

Georgetown University

Master of Arts, English

Master of Arts in English from Georgetown University.

Indiana University Bloomington logoIB

Indiana University Bloomington

Bachelor of Arts, English

Bachelor of Arts in English with a French minor from Indiana University Bloomington.

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