I've led creative strategy, brand identity, editorial production, and web platforms for the Bank Policy Institute, growing annual web traffic from approximately 100K to more than 280K users.
I designed and launched the Bank Regulation digital publication, bringing in 10K+ new users in its first week through coordinated SEO, GEO, social, email, and paid campaigns. I also build executive KPI reporting through GA4 and Looker Studio.
At the American Diabetes Association, I drove 120%+ year-over-year organic traffic growth, directed creative for Scientific Sessions contributing to more than $6M in event revenue, and launched ShopDiabetes.org. I’ve built design systems and coached designers, writers, and digital producers to strengthen execution across channels.
My work spans national policy, health, conservation, education, and sustainability organizations. I combine campaign storytelling, SEO, content strategy, web development, and accessible digital design to create measurable audience growth.
