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Brian Lawson

@brianlawson

I deliver enterprise digital platforms, web transformations, and aligned Agile roadmaps.

I've led enterprise digital programs at Markel, delivering platform implementation, content strategy, systems integration, and a corporate website redesign on time and within budget. I translate organizational priorities into executable roadmaps that align business leadership and development teams.

I managed DAM onboarding, domain portfolio management, broker billing integration, and content consolidation into a unified digital environment. I also led sprint planning, backlog refinement, stakeholder communications, and workflow improvements across technical, operational, and C-suite audiences.

At Virginia Tax, I led statewide web strategy and Drupal delivery, increasing total web traffic by 58% through the agency's first data-driven audience measurement approach. I also introduced Agile/Scrum practices, directed high-visibility legislative rollouts, and turned UX research into product decisions for a new online portal.

Earlier, I launched enterprise websites and Sitecore strategy at WestRock during a major merger, including Salesforce-integrated lead generation. Across association and nonprofit organizations, I've strengthened content governance, member platforms, web operations, analytics reporting, and award-winning website initiatives.

Experience

Work history, roles, and key accomplishments

Program Manager

Markel

Feb 2020 - Apr 2026 (6 years 2 months)

Led 7-figure enterprise-scale digital programs spanning platform implementation, content strategy, and systems integration. Managed concurrent delivery of a corporate website redesign, DAM onboarding, domain portfolio management, and broker billing integration.

Program Management Agile Scrum Sprint Planning Backlog Management Stakeholder Management CMS Sitecore Drupal SharePoint Power BI Jira Confluence Microsoft Teams Systems Integrations Content Strategy Digital Transformation

Web Strategist

Virginia Tax

Jun 2017 - Feb 2020 (2 years 8 months)

Led web and digital strategy for a statewide government agency, owning roadmap development, large-scale delivery, and daily digital operations. Increased total web traffic 58% by implementing the agency's first data-driven digital audience measurement approach.

Web Strategy Digital Strategy Drupal Agile Scrum User Stories UX Research Usability Testing Site Search Optimization Analytics Social Media Tracking Campaign Management Stakeholder Alignment

Manager – Web Development & Digital Communications

WestRock

Oct 2014 - May 2017 (2 years 7 months)

Led digital strategy, platform implementation, and web operations for a Fortune 500 packaging company during a major corporate merger. Spearheaded Sitecore CMS strategy and implementation for the post-merger WestRock.com launch in 2015 and fully branded corporate site in 2016.

Digital Strategy Sitecore CMS Web Development Web Operations Salesforce Integration Lead Generation Vendor Management Content Strategy UX Research Analytics Intranet Corporate Communications

Manager – Web & Electronic Communications

Association of Clinical Research Professionals

Mar 2013 - Oct 2014 (1 year 7 months)

Managed the full digital portfolio for two professional associations and a global conference, overseeing web properties, member-facing platforms, a mobile application and a cross-departmental content governance model.

Digital Portfolio Management Web Management Content Governance Mobile Apps Association Management Brand Management Cross Functional Collaboration

Manager, Web & Production Design

CropLife America

Nov 2009 - Mar 2013 (3 years 4 months)

Directed web strategy and operations, managing platform redesigns, content governance, back-end systems, and senior leadership reporting. Led two award-winning website initiatives recognized by the 2010 ASAE Gold Circle Awards and 2013 Nonprofit PR Awards.