Looking for a job

Kev Dooley

@kevdooley

Message

Senior content marketing leader using data-driven strategy to grow engagement and qualified leads.

United States

Message

What I'm looking for

I’m looking for a content marketing role where I can lead data-driven strategy, partner cross-functionally, and turn storytelling into measurable results—growing engagement, retention, and qualified pipeline through SEO, demand gen, and lifecycle execution.

I’m a Senior Content Marketing Manager and Strategist who helps brands connect with and engage their audiences through “data-driven performance” and expert storytelling. I routinely hit “2-4x click, engagement and lead goals,” and I’m known as an “enthusiastic cross-functional collaborator and relationship builder.”

In recent roles, I’ve built partner and multi-channel content strategies that drive measurable growth—creating partner content that delivered an “18% YoY increase” in active agency partners and producing content that improved engagement by “13%.” At Meta, I developed strategies that drove “lead to MQL rate to 92%,” and led SEO for business.whatsapp.com/blog, securing “1M views in the first 7 mo.”

I also manage teams and production processes end-to-end, including “managing copywriters, agencies and production processes.” From voice, tone, and style across touch points to lifecycle campaign execution, persona development, and performance tracking, I focus on buyer journey clarity, demand generation, and retention—turning content into long-term audience growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Strategist

Current

WP Engine

Jan 2024 - Present (2 years 5 months)

Created partner content and strategy that drove an 18% YoY increase in active agency partners. Developed a content-based buyer journey delivering a 13% increase in engagement.

Content Strategy Partner Marketing Content Research Cross Functional Collaboration

Content Team Lead

Enterprise Copywriter

Indeed

Feb 2021 - Mar 2022 (1 year 1 month)

Developed voice, tone, and style for enterprise product lines and creative content. Led messaging for Work Happiness and Indeed for Military, exceeding stakeholder objectives while building brand story.

Voice And Tone Development Messaging Strategy Brand storytelling Stakeholder Management Creative Direction Copywriting

Content Marketing Manager

Medely

Jul 2020 - Jan 2021 (6 months)

Set brand vision, voice, and tone across UX, marketing, and social touchpoints. Increased fully onboarded workforce by 25% via lifecycle campaign execution and grew search-optimized content traffic 3x YoY.

Content Marketing UX Content SEO & Content Analytics Audience Growth

Lead Copywriter & Content

Workrise

Jun 2019 - Feb 2020 (8 months)

Optimized SEO content using analytics and grew social audience by 12% YoY. Grew B2B MQLs by 10x through persona development and tailored content, and led data-driven campaign planning and growth initiatives.

Analytics Personas B2B Lead Generation MQL Audience Growth Campaign Planning Audience Tailoring

Content Producer

Rackspace

Apr 2015 - Jun 2019 (4 years 2 months)

Developed content strategy to optimize retention, growth, sessions, and impressions. Produced written and video content for external events, campaigns, and webinars, leading a team of copywriters, videographers, and external content agencies.

Content Strategy Retention Video Production Webinars Campaign Execution Team Leadership Agency Management

Video Producer

Various

Apr 2006 - Apr 2015 (9 years)

Produced, directed, and wrote non-profit documentary filmmaking projects. Managed crews to deliver documentary content from production through completion.

Documentary Production Crew Management Video Production Pre Production Planning