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Wm Burns

@wmburns

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Career transition candidate with extensive experience in marketing and content strategy.

United States

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive impactful results.

I am a marketing professional with over 14 years of experience in various roles, including marketing, account management, demand generation, and sales enablement. My career has been characterized by a versatile skill set that encompasses both strategy and execution across digital marketing and new business development. I thrive in dynamic environments, leveraging my creativity to drive growth and enhance team performance.

Throughout my career, I have held multiple consulting roles, where I developed thought leadership content for major players in the CRM and education sectors. My work has focused on digital transformation, customer experience, and employee engagement. I have successfully managed content strategies for high-profile brands, including Salesforce, Cisco, and SAP, ensuring that messaging resonates with target audiences and drives engagement.

As I transition into a new phase of my career, I am eager to bring my expertise in content marketing and strategy to an innovative organization. I am passionate about collaborating with growth-minded teams and contributing to impactful projects that enhance customer experiences and drive business success.

Experience

Work history, roles, and key accomplishments

Integrated Digital Marketing

Michael Burns Consulting

Jan 2014 - Present (11 years 6 months)

Provided integrated digital marketing consulting services. Focused on strategy and execution across digital marketing and new business development.

Digital Marketing Account Management Demand Generation Sales Enablement Business Development

Product Marketing Manager

Salesforce, Inc.

Developed thought leadership content for a leading CRM platform. Focused on research, strategy, and writing for digital transformation, employee experience, and customer experience.

Product Marketing Content Development Thought Leadership Digital Transformation Customer Experience Employee Experience

Copywriter/Content Strategist

WestEd

Wrote messaging and UX content for the education training industry. Developed high-level messaging frameworks and UX content targeting K-12 and higher learning decision-makers.

Copywriting Content Strategy UX Writing

Editorial Strategist

Skyword/Samsung Electronics

Led ideation, writing, and editing for B2B demand generation campaigns and content marketing. Conducted industry research, competitive analysis, and developed content marketing strategy.

B2B Marketing Demand Generation Content Marketing

Senior Copywriter

Harman International

Developed messages and content strategy for a brand refresh initiative. Targeted product managers and developers in audio engineering and connected devices.

Content Strategy Brand Refresh Audio Engineering Connected Devices

Senior Copywriter

FICO

Developed brand messaging for a financial services leader. Focused on remarketing enterprise platforms, including decision analytics, optimization, AI, and Machine Learning.

AI Machine Learning

Content Lead – Marketing Program Manager

Cisco Systems

Developed messages and supporting content for enterprise technology and global event marketing. Projects included creative strategy, content ideation, and social media.

Content Lead Marketing Program Management Creative Strategy Social Media

Senior Copywriter

Denver Health

Served as Lead Writer for a large content migration and brand messaging update. Projects involved creative strategy, message development, and landing page optimization.

Content Migration Messaging Strategy Creative Strategy Landing Page Optimization Internal Communications

Digital Copywriter

Gigya/SAP

Managed content marketing and strategy for SAP Customer Data Cloud. Produced long-form content including white papers, solution briefs, case studies, and blogs.

Content Marketing Content Strategy

Lead Editor

HP Enterprise

Served as Content Lead for a major content migration during a company spin-off. Managed projects, supervised, and coached, while updating HPE's brand content and style guides.

Content Migration Project Management Copywriting SEO Brand Content

Demand Generation Marketing Manager

Ixia (Keystone Technology Partners)

Developed a series of campaigns, including email marketing and updated landing page messaging. Revised long-form content assets such as case studies, solution briefs, and white papers.

Demand Generation Marketing Management Email Marketing Landing Page Optimization

Senior Copywriter

Symantec Corporation

Contributed to a brand refresh initiative with creative strategy, brand messaging, and go-to-market strategy. Developed best practices for targeting strategic and functional buyers.

Creative Strategy Messaging Strategy Go To Market Strategy Competitive Analysis UX

Senior Copywriter

Tata Communications

Developed creative messaging, positioning, and strategy for a cloud-based collaboration suite. Conducted competitive analysis and refined user personas to influence content strategy.

Positioning Content Strategy Competitive Analysis Personas

Content Strategist

Walmart Global Ecommerce

Developed user experience content for high-traffic pages, including Search, Registry, and Lists. Performed website content and competitive audits.

Content Strategist UX Content Content Auditing Competitive Audits

Content Strategist

Expedia, Inc.

Developed user experience content and strategy for various landing pages and mobile content. Focused on enhancing user engagement and information accessibility.

Content Strategist UX Content Landing Page Optimization Content Strategy User Engagement

Senior Copywriter/Content Strategist

MetLife/Ruder-Finn

Developed positioning, branded messaging, and in-depth user experience content for a privacy protection service. Targeted privacy-conscious adults aged 18-65.

Content Strategist Positioning UX Content Privacy

Education

Degrees, certifications, and relevant coursework

Blue Ocean Academy

Online Course, Blue Ocean Strategy

Currently pursuing an online course in Blue Ocean Strategy, focusing on strategic frameworks and market-creating value. This program enhances understanding of innovative business approaches.

Resonance Science Foundation

Online Course, Unified Physics

Currently undertaking an online course in Unified Physics, exploring fundamental principles and advanced concepts in the field. This study deepens knowledge of theoretical physics.

Accelerated Innovation Training Solution People

Non-degree program, General Studies

Completed a non-degree program in General Studies, focusing on a broad range of subjects to enhance foundational knowledge. This program provided a versatile academic background.