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Jerel Marshall

@jerelmarshall

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Senior content marketing leader driving SEO, demand gen, and measurable audience engagement.

United States

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What I'm looking for

I’m looking for a content marketing role where I can own strategy and execution end-to-end—pairing SEO, analytics, and cross-functional leadership to grow qualified pipeline, strengthen brand visibility, and modernize content creation with data and emerging AI.

I’m a content marketing professional focused on developing comprehensive content strategies that drive engagement and generate leads. I’ve built integrated campaigns that strengthen brand visibility across digital channels and consistently translate creative work into measurable results.

As a Senior Content Marketing Manager, I led digital marketing campaigns for B2B and SaaS technology clients like Mitsubishi Electric and Fiserv. I crafted content strategies that produced thousands of qualified leads, built detailed content calendars, and delivered outcomes including hundreds of media placements and over a billion views using video, social posts, and eBooks.

I also bring strong project leadership and analytics discipline. I delegated work across design and writing teams to streamline content production, and I used Google Analytics, HubSpot, and Semrush to track performance and guide data-driven strategy adjustments.

Earlier roles shaped my depth in search and web execution—managing Jira workflows, supporting web migrations, and creating ADA-compliant healthcare content. I’ve also pioneered research on generative AI content applications to improve efficiency and innovation in content creation.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Strategist

Current

Freelance

Jun 2012 - Present (13 years 11 months)

Developed tailored content strategies for diverse clients to strengthen brand storytelling and digital engagement. Collaborated with cross-functional teams to execute high-impact marketing campaigns aligned to target audiences.

Content Strategy Digital Marketing Lead Generation SEO Integrated Marketing Communications Cross Functional Collaboration Project Leadership Google Analytics HubSpot

Senior Content Marketing Manager

Arketi Group

Oct 2022 - Aug 2024 (1 year 10 months)

Led digital marketing campaigns for B2B and SaaS clients, building comprehensive content strategies that generated thousands of qualified leads. Managed integrated content calendars across video, social, and eBooks, driving hundreds of media placements and over a billion views while overseeing design and writing teams.

Content Marketing Strategy B2B SaaS Marketing Lead Generation Integrated Marketing Campaigns Project Management Google Analytics HubSpot SEMrush

Digital Marketing Specialist

HCA Healthcare

Apr 2021 - Jul 2022 (1 year 3 months)

Managed weekly Jira workflows and led content uplift initiatives for 140+ healthcare websites, ensuring web migration was optimized for engagement. Built ADA- and healthcare-compliant content, executed the digital launch of 40 urgent care locations with SEO best practices, and trained staff on Sitecore and dotCMS.

Web Content Management SEO ADA Compliance Sitecore CMS DotCMS Training

Search Marketing Strategist

Arthritis Foundation

Apr 2019 - Apr 2020 (1 year)

Developed and executed content calendars spanning paid ads, blogs, and social media to drive stronger engagement metrics. Managed high-traffic websites averaging 3M pageviews monthly and created web content guidelines to improve quality and consistency across digital platforms.

Search Marketing Paid Advertising Social Media Marketing Web Analytics Website Optimization User Engagement Digital Reporting

Education

Degrees, certifications, and relevant coursework

Georgia State University

Bachelor of Arts, Journalism

Activities and societies: Member, GSU Honors College; Sports Editor, The Signal (student-run weekly newspaper); created RapRuler.com internship program.

Earned a Bachelor of Arts in Journalism from Georgia State University. Served in the GSU Honors College, including work as Sports Editor for The Signal and created the RapRuler.com internship program.