Open to opportunities

Rea Motsamai

@reamotsamai

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Results-driven Marketing & Communications Manager with 12 years experience.

South Africa

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What I'm looking for

I seek a dynamic role that fosters creativity and innovation, allowing me to leverage my marketing expertise to drive impactful campaigns and contribute to organizational growth.

I am a results-driven Marketing & Communications Manager with over 12 years of experience in the ICT industry. My expertise lies in digital marketing, brand management, and campaign optimization, where I have consistently driven lead generation and enhanced brand visibility. I have a proven track record of maximizing ROI through integrated marketing campaigns, adeptly aligning communication strategies with business goals.

In my current role, I spearhead digital ad campaigns that have resulted in a 20% increase in campaign reach while optimizing paid media budgets to achieve a 15% reduction in spend. My previous positions have allowed me to lead integrated marketing strategies, manage paid media channels, and utilize analytics to deliver actionable insights. I thrive in fast-paced environments and am passionate about fostering strong vendor partnerships to deliver measurable outcomes.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Manager

Current

Current Company

Jul 2023 - Present (1 year 11 months)

Spearhead digital ad campaigns, driving lead generation and engagement across ICT platforms. Develop and execute cross-channel advertising strategies, resulting in a 20% increase in campaign reach. Optimize paid media budgets, achieving a 15% reduction in spend while improving ROI.

Digital Marketing PPC Strategy Campaign Optimization Analytics Brand Management Data Analysis ROI Lead Generation

Brand Marketing Manager

Axiz

Apr 2021 - May 2023 (2 years 1 month)

Led integrated marketing and communication strategies to align vendor brand objectives with business goals. Executed 360-degree marketing campaigns, improving stakeholder perception and generating high-quality leads.

Integrated Marketing Brand Management Stakeholder Engagement Paid Media Google Ads Facebook Ads Conversion Rate Optimization Lead Generation

Marketing & Communications Specialist

I-CAT International Consulting

Jan 2018 - Mar 2021 (3 years 2 months)

Directed corporate, crisis, and internal communications across all divisional markets. Implemented A/B testing for paid media campaigns, boosting engagement and ad performance.

Corporate Communications Crisis Communications A B Testing Marketing Automation Internal Communications Performance Monitoring Digital Marketing

Assistant Marketing Manager

EOH

Nov 2016 - Jan 2018 (1 year 2 months)

Supported the development and execution of creative marketing plans, including digital content management and operational support. Performed market research to identify the best media channels for reaching target audiences.

Creative Content Management Market Research Support Operations Media Channel Identification Campaign Execution Strategy Development Marketing Planning Communication Skills

Marketing Coordinator

Xolani

Jun 2015 - Jul 2016 (1 year 1 month)

Coordinated marketing efforts and supported various marketing initiatives to enhance brand visibility and engagement.

Communication Team Collaboration Project Management Event Planning Digital Marketing Stakeholder Engagement

Brand Ambassador Team Leader

Dzuwa

Feb 2012 - Mar 2014 (2 years 1 month)

Led a team of brand ambassadors to promote products and enhance brand awareness through various marketing strategies.

Team Leadership Marketing Strategies Event Coordination Customer Engagement Communication Skills Training Team Management Sales Support Brand Awareness

Brand Ambassador

The Creative Counsel

Sep 2011 - Dec 2011 (3 months)

Promoted brand products and engaged with customers to enhance brand recognition and sales.

Customer Engagement Sales Support Communication Skills Marketing Strategies Team Collaboration Event Participation Product Knowledge Relationship Building

Education

Degrees, certifications, and relevant coursework

Coursera

Certificate, Digital Marketing

2025 -

Completed a Google Digital Marketing & E-commerce certificate, focusing on digital marketing strategies and e-commerce best practices.

University of South Africa

Postgraduate Diploma, Business Administration

2021 - 2023

Pursued a Postgraduate Diploma in Business Administration, enhancing skills in strategic planning, resource management, and business operations.

Udemy

Certificate of Higher Education, Digital Marketing

2021 -

Achieved a Certificate of Higher Education in Digital Marketing, covering key aspects of digital marketing techniques and tools.

University of Johannesburg

Bachelor of Arts, Strategic Marketing Communication

2011 - 2015

Completed a Bachelor of Arts in Strategic Marketing Communication, focusing on the principles of marketing, communication strategies, and brand management.