Open to opportunities

Mawetu Matyila

@mawetumatyila

Message

Accomplished marketing professional specializing in digital strategies and brand management.

South Africa

Message

What I'm looking for

I am looking for a role that offers career growth and the opportunity to lead innovative marketing strategies in a dynamic environment.

I am an accomplished marketing professional with extensive experience in omnichannel strategy, digital and physical channel integration, and brand management within the pharmaceutical and FMCG sectors. I have successfully led teams and managed communications, promotions, campaigns, and events, implementing digital and e-commerce strategies to drive business growth.

With a strong background in market research, trend analysis, and budget management, I excel in designing and executing social media strategies, digital activations, and marketing materials. My expertise spans digital marketing, agency collaboration, and strategic planning, making me a dynamic leader in the ever-evolving marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Head of Social Media

Current

RAPT Creative Agency

Dec 2022 - Present (2 years 7 months)

Leading social media strategies and managing a diverse team for high-profile clients. Responsibilities include stakeholder communications, content creation, and budget management to drive brand engagement.

Social Media Strategy Team Management Content Creation Digital Marketing Budget Management Google Analytics Campaign Management Stakeholder Engagement Client Facing Content Management

Lead Social Media and Communications Manager

Digitas Liquorice

Mar 2020 - Dec 2022 (2 years 9 months)

Managed social media and communications for major brands, focusing on strategy, content creation, and community management. Led a team and handled client accounts to enhance brand visibility.

Social Media Strategy Team Management Content Creation Digital Marketing Influencer Management Google Analytics Campaign Management Paid Media Community Management Copywriting

Social Media Manager

Ikapa Live & Blank Kanvas

Jun 2017 - May 2019 (1 year 11 months)

Developed and executed social media strategies for various clients, focusing on content creation, event management, and influencer partnerships to boost brand engagement.

Social Media Strategy Content Creation Community Management Event Management Influencer Management Campaign Management SEO Google Adwords Photography

Social Media Influencer and Host

Goldbar By COCO

Jan 2016 - Jan 2018 (2 years)

Acted as a social media influencer and host, engaging audiences through creative content and brand partnerships to enhance visibility and interaction.

Content Creation Brand Partnerships Hosting Influencer Marketing Community Engagement Photography

Community Manager for Sportscene Accounts

6th Ave Group

Mar 2016 - Jun 2017 (1 year 3 months)

Served as the primary contact for customer relations, managing community engagement across social media platforms and creating content to enhance brand presence.

Community Management Content Creation Customer Relations Management Live Event Coverage Social Media Strategy Content Management

Network Analyst

Amazon Development Services

Oct 2014 - Feb 2016 (1 year 4 months)

Analyzed network performance and provided insights to enhance operational efficiency. Collaborated with teams to implement solutions and improve service delivery.

Performance Monitoring Data Analysis Problem Solving Team Collaboration Technical Support Reporting Communication Skills Project Management

Community Manager

Boaston Society

Nov 2011 - Dec 2014 (3 years 1 month)

Managed community engagement and communication strategies, fostering strong relationships with members and enhancing brand loyalty through effective content management.

Community Management Content Strategy Brand Loyalty Communication Skills Social Media Management Event Coordination Relationship Building Content Creation

Education

Degrees, certifications, and relevant coursework

Digital Marketing Institute

Professional Diploma, Digital Marketing

2014 - 2014

Completed a Professional Diploma in Digital Marketing, focusing on the latest digital marketing strategies and tools to enhance online presence and engagement.