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nyasha gwaku

@nyashagwaku

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Creative Marketing and Communications Manager with impactful campaign expertise.

South Africa

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What I'm looking for

I seek a dynamic role that fosters creativity, collaboration, and growth opportunities.

I am a Creative Marketing and Communications Manager with a proven track record in developing impactful campaigns that enhance brand presence. My experience spans various roles, including Communications, Travel and Events Manager, and Social Media Marketing Specialist, where I successfully drove engagement through both digital and traditional media channels. I possess a strong ability to analyze market trends and optimize strategies, delivering measurable results that significantly enhance visibility and drive growth.

Throughout my career, I have built collaborative relationships with stakeholders and guided projects to successful completion. Notable achievements include increasing social media activity by 65% and managing a R1.2 million annual communications budget while ensuring cost-efficient resource allocation. My passion for crafting compelling content and managing cross-functional teams has consistently resulted in enhanced customer experiences and improved operational efficiencies.

Experience

Work history, roles, and key accomplishments

Social Media Marketing Specialist

Wetpaint Advertising

Apr 2024 - May 2024 (1 month)

Enhanced social media engagement by 65% through targeted content strategies and audience interaction. Managed multi-channel marketing campaigns, conducted market research, and trained junior staff on best practices, achieving significant growth in follower numbers and campaign performance.

Social Media Strategy Audience Research Market Research Campaign Management Content Creation Community Management Training

Communications, Travel and Events Manager

Initiative for Strategic Litigation in Africa (ISLA)

Oct 2023 - Dec 2023 (2 months)

Managed travel services and event planning for ISLA, ensuring optimal vendor deals and seamless execution of events. Coordinated logistics, maintained schedules, and facilitated communication among stakeholders, enhancing customer experiences and operational efficiency.

Event Planning Vendor Management Logistics Coordination Crisis Management Asana Communication Scheduling Customer Service Compliance

Communications and Operations Manager

Project Progpo Consultancy

Dec 2020 - Jun 2023 (2 years 6 months)

Streamlined operations and improved project efficiency by 25%. Managed inventory, trained staff on productivity tools, and negotiated supplier contracts to reduce costs. Oversaw compliance and coordinated strategic plans to enhance business operations.

Operational Management Inventory Management Staff Training Project Management Compliance Strategic Planning Risk Assessment Budgeting Logistics

Communications Manager

Project Progpo Consultancy

Feb 2018 - Oct 2020 (2 years 8 months)

Led a digital marketing campaign that boosted online engagement by 40%. Managed a significant communications budget, directed a team, and implemented tools to enhance client communication. Developed strategies to increase brand visibility and fostered partnerships with media outlets.

Digital Marketing Budget Management Team Leadership Client Communication Content Strategy Public Relations Analytics Stakeholder Engagement Training Brand Awareness

Social Media Marketing Assistant

Social Media ShakeUp

Feb 2015 - Dec 2017 (2 years 10 months)

Maintained and improved the company's online reputation through effective digital marketing strategies. Oversaw the creation of marketing collateral and adapted strategies based on market trends to enhance engagement.

Digital Marketing Reputation Management Content Creation Trend Analysis Marketing Collateral Social Media Strategy Engagement Communication Analytics Adaptive

Assistant Report and Proposal Writer

Youth Dialogue Zimbabwe

Jul 2014 - Dec 2014 (5 months)

Supervised field activities and prepared reports for funding donors while coordinating youth empowerment programs. Developed strong writing and organizational skills in a collaborative environment.

Reports Proposal Development Coordination Communication Organizational Skills Team Collaboration

Communications Intern

NANGO

Jan 2014 - Jul 2014 (6 months)

Updated websites and wrote articles while facilitating training programs. Gained hands-on experience in communications and digital content creation.

Articles Facilitation Digital Communication Skills Teamwork Research Editing Social Media Engagement

News Writer

Monash South Africa

Oct 2012 - Nov 2013 (1 year 1 month)

Sourced and wrote news articles while assisting in editing processes. Developed strong writing and editorial skills in a fast-paced environment.

News Writing Editing Research Communication Time Management Content Creation Journalism Team Collaboration

News Anchor and Reporter

Radio Monash

Nov 2011 - Nov 2013 (2 years)

Anchored and reported news, developing strong verbal communication and presentation skills. Engaged with the audience and delivered timely news updates.

Reporting Verbal Communication Community Engagement Presentation Skills Time Management Research Journalism Media Relations

Education

Degrees, certifications, and relevant coursework

University of South Africa

Bachelor of Arts Honours, Organizational Communication

2024 -

Currently pursuing a BA Hons in International Organizational Communication, focusing on Organizational Communication Research, Theory, Marketing Communication, Advertising, and Public Relations.

Monash South Africa

Bachelor of Social Science, Communications and Media Studies

2011 - 2014

Completed a Bachelor of Social Science with a focus on Communications and Media Studies, and Journalism, equipping me with essential skills in strategic communication and media outreach.