Open to opportunities

Xolisa Mnukwa

@xolisamnukwa

Message

Strong marketing and communications professional driving ROI through innovation.

South Africa

Message

What I'm looking for

I seek a role that fosters creativity and collaboration, focusing on impactful marketing strategies.

I am a dedicated marketing and communications professional with a strong track record in driving ROI through innovative strategies. My experience spans various roles in the banking and financial sectors, where I have successfully crafted compelling campaigns that resonate with diverse audiences. I believe in the power of effective communication and storytelling as tools for enlightenment and engagement, particularly in the South African context.

Throughout my career, I have honed my skills in strategic campaign planning, digital marketing, and stakeholder engagement. My tenure at institutions like the University of the Free State and Old Mutual has equipped me with a deep understanding of the banking landscape and customer behavior. I am passionate about leveraging data-driven insights to optimize campaign performance and drive client engagement, ensuring that marketing initiatives align with business objectives.

As I continue my journey, I am eager to collaborate with dynamic thought leaders and contribute to the success of financial institutions. My goal is to create impactful marketing strategies that not only elevate brands but also enhance the quality of life for individuals in our communities.

Experience

Work history, roles, and key accomplishments

Current

Campaign and Customer Management Consultant

Current

Old Mutual Limited

Apr 2023 - Present (2 years 3 months)

Consulted on marketing strategies and campaigns, developed marketing messages, and built relationships with internal and external stakeholders to enhance customer engagement.

Marketing Strategy Customer Engagement Campaign Management Stakeholder Management Data Analysis

Current

Marketing Portfolio Lead

Current

Capitec Bank

Jun 2024 - Present (1 year 1 month)

Responsible for delivering marketing objectives through campaign management, nurturing client relationships, and creating performance-driven campaigns to enhance product usage.

Campaign Management Client Relationship Management Marketing Strategy Data Analysis Communication Skills

Campaign Support Specialist

Old Mutual Limited

Feb 2022 - Apr 2023 (1 year 2 months)

Provided marketing and communication support for campaign management, conducted data analysis, and implemented marketing strategies for the Old Mutual Rewards Division.

Campaign Management Data Analysis Marketing Strategy Stakeholder Engagement

Communications Officer

University of the Free State

Feb 2018 - Jan 2022 (3 years 11 months)

Managed and coordinated all student communication and marketing efforts, developed content for various platforms, and acted as a member of the UFS Newsdesk team. Provided communication support to the Division of Student Affairs and Student Academic Services.

Content Creation Stakeholder Relationship Management Project Management Journalism

Acting Media Liaison Officer

University of the Free State

Jun 2018 - Oct 2018 (4 months)

Managed media relations, prepared media strategies, and monitored media coverage. Developed relationships with media members and identified opportunities for content and expert commentary.

Media Relations Project Management Data Analysis Stakeholder Engagement

Education

Degrees, certifications, and relevant coursework

University of the Free State

Bachelor of Arts, Corporate Marketing and Communication

2018 - 2020

Pursued a Bachelor of Arts in Corporate Marketing and Communication, specializing in Strategic Marketing and Corporate Communication to enhance marketing skills.

University of the Free State

Bachelor of Arts, Communication Sciences

2014 - 2018

Completed a Bachelor of Arts in Communication Sciences with a major in Media Studies and Journalism, focusing on effective communication strategies and media practices.

Stellenbosch University

Short Course, Science Communication

Completed a short course in Science Communication, focusing on theory, best practices, and practical skills to effectively communicate scientific concepts.