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Pearl Mabuela

@pearlmabuela

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Creative marketing strategist with expertise in social media management.

South Africa

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can contribute to impactful marketing strategies and grow within a collaborative team environment.

I am an exceptionally professional and well-accomplished team member with a diverse range of creative abilities and office management skills. My experience spans various sectors, including educational establishments, private companies, and international projects. I excel in initiating improvements and establishing trust with colleagues and customers alike.

Throughout my career, I have held roles such as Content & Community Manager and Marketing Manager, where I have successfully developed and executed comprehensive marketing strategies. My proficiency in social media management and content creation has allowed me to drive brand awareness and engagement, ultimately contributing to revenue growth for the organizations I have worked with.

As a passionate advocate for brands, I strive to create engaging and shareable content that resonates with audiences. I am eager to leverage my skills and experience to help organizations achieve their marketing goals and foster meaningful connections with their communities.

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Experience

Work history, roles, and key accomplishments

Marketing Manager

Blacktrotters Afrika FMCG Group

Jan 2024 - Present (1 year 10 months)

Developed and implemented comprehensive marketing strategies to drive brand awareness, engagement, and revenue growth. Conducted market research and analyzed trends to identify new marketing opportunities and improve campaign performance.

Marketing Strategy Market Research Campaign Management Team Leadership Budget Management Sales Management

Content Creator & Event Manager

Pixel Village

Jan 2023 - Present (2 years 10 months)

Created graphics for online and offline layouts, demonstrating proficiency with Microsoft Word, Excel, and PowerPoint. Assisted with overall management of client retainer breakdowns and billing, and managed developer and creative timelines.

Graphic Design Microsoft Office Suite Client Management

Social Media Manager

The People Pty Ltd

Jan 2022 - Present (3 years 10 months)

Developed a content marketing plan, editorial calendar, and ATL strategy. Created engaging and shareable content for blogs, Facebook pages, newsletters, and promotional videos.

Social Media Management Content Marketing ATL Strategy

Community Manager

Sunpac Pty Ltd

Jan 2021 - Present (4 years 10 months)

Managed social media and marketing collaborative processes, and developed a content marketing plan and editorial calendar. Executed daily, weekly, and monthly postings on social media to promote product segments and generate sales.

Community Management Social Media Management Content Marketing

Content & Marketing Strategist

Optimum Solutions PR

Jan 2018 - Present (7 years 10 months)

Developed and implemented marketing strategies and created content for offline and social media administration. Organized and managed social media campaigns across various platforms for new customer acquisition.

Marketing Strategy Content Creation Social Media Management

Executive Marketing Associate

Marlinrogue Empire Pty Ltd (EMA)

Jan 2017 - Present (8 years 10 months)

Conducted market research practices and techniques, and edited editorial photos and copy for clients, magazines, and social media posts. Managed media, content creation (graphic design), and event management for events with over 200 capacity.

Market Research Photo Editing Copywriting

Education

Degrees, certifications, and relevant coursework

University of South Africa

Bachelor of Arts in Media, Media

Activities and societies: Modules included: Research in social sciences, Business Management, Creative writing for PR, Intro to Literary genres, Media & mass communications, Media content, audience and production, Film and literature, Creative writing and translation, Religious studies (1&2)

Currently in the final year of a Bachelor of Arts in Media, focusing on modules such as Research in Social Sciences, Business Management, Creative Writing for PR, and Media & Mass Communications. Gained knowledge in media content, audience, and production, along with film and literature studies.

University of KwaZulu-Natal

Bachelor of Music and Drama Performance, Music and Drama Performance

Activities and societies: Modules included: Academic Learning in English, English studies 101, Basic IsiZulu studies, Second practical studies in Music, Keyboard Studies, Dramatic Arts, Creative writing Classical Civilization, Music Ensemble, Introduction to Music Fundamentals, Marketing strategies Honors festival actor

Undertook a Bachelor of Music and Drama Performance, covering modules like Academic Learning in English, English Studies, Basic IsiZulu Studies, and practical music and drama studies. Developed skills in creative writing, classical civilization, and music ensemble.

AGORAPULSE

Social Media Management Certificate, Social Media Management

Activities and societies: Modules included: Content creation strategy, Social media strategy and trends, marketing analytics, influencer marketing, and more.

Completed a program in Social Media Management, focusing on content creation strategy, social media strategy and trends, marketing analytics, and influencer marketing. Acquired skills essential for effective social media presence and campaign management.

UDEMY

Digital Marketing Course Certificate, Digital Marketing

Activities and societies: Modules included: Market research, Search Engine Optimization Content creation strategy, Social media strategy, copywriting, marketing analytics for social media.

Completed a Digital Marketing course, covering market research, Search Engine Optimization, content creation strategy, and social media strategy. Gained expertise in copywriting and marketing analytics for social media.