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Raymond Tjipto

@raymondtjipto

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Deputy COO at Populix, growing Popsurvey revenue 40x while maintaining roughly 2x year-on-year growth.

Indonesia

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At Populix, I restructured the Enterprise business, contributing to 20% year-to-date pipeline and revenue growth. I create operating plans and budgets, and oversee growth and resource, product, and marketing decisions across Popsurvey and new initiatives.

As VP of Strategy & Operations, I led Poplite, rebranded to Popsurvey, and was responsible for its P&L, direction, and operations. From 2023 to 2025, Popsurvey revenue grew 40x with a similar-sized team, while maintaining roughly 2x year-on-year growth; I also helped secure Series B fundraising.

Earlier at Populix, I developed company objectives, department OKRs, financial projections, and budgets. At Rukita, I built a Sales team Control Tower and optimized its CRM system, contributing to 200% production by the Sales team. At Accenture Consulting, I worked on cost analysis, supply chain transformation, and finance process transitions.

Experience

Work history, roles, and key accomplishments

Current

Deputy COO

Current

Populix

Feb 2026 - Present (8 months)

Conducted restructuring in the Enterprise business, resulting in 20% pipeline and revenue growth YTD. Created and implemented Annual Operating Plans for the Enterprise business and Popsurvey, and oversaw new initiatives for the Marketing Solutions business unit.

Restructuring Annual Operating Plan (AOP) Budgets Budgeting Operating Profit Product Management Marketing Solutions Strategy Operations

VP of Strategy & Operations

Populix

May 2024 - Feb 2026 (1 year 9 months)

Led Poplite (rebranded to Popsurvey), achieving market leadership among academics and 40x revenue growth from 2023-2025. Spearheaded Series A and Series B fundraising, managed investor relations, and implemented restructuring within the core business.

Strategy Operations P&L management Fundraising Investor Relations Product Growth Restructuring Leadership

Head of Strategy & Operations

Populix

Jul 2021 - May 2024 (2 years 10 months)

Created company objectives and mapped them into department OKRs, managed cross-departmental projects, and developed financial projections and yearly budgets. Oversaw process optimization across operations, marketing, business development, and finance, and managed investor relations.

OKRs Project Management Financial Projections Budgeting Process Optimization Investor Relations Client Pitching

Sales Operations / Strategy

Rukita

Jun 2020 - Jul 2021 (1 year 1 month)

Developed company OKRs and key metrics, managed projects across product, sales, and operations, and built data capability in the sales team. Optimized sales processes and CRM system, increasing sales team productivity by 200% and overall sales by 4x.

OKRs Project Management Data Analysis CRM sales optimization Process Improvement

Management Consulting (Resources Industry) - Consultant

Accenture Consulting

Jul 2017 - May 2020 (2 years 10 months)

Conducted cost structure analysis and executed procurement, achieving ~10% savings on capital expenditures in the utilities industry. Analyzed distribution routes and warehouse locations to design more efficient networks, and developed transformation roadmaps for supply chain control towers.

Cost Analysis Procurement Supply Chain Distribution Network Design Root Cause Analysis Organizational Assessment Fit Gap Analysis Stakeholder Management

Account Manager – Team Lead

OLN Incorporation

Jul 2016 - Oct 2016 (3 months)

Conducted workshops and coached the team to improve efficiency. Managed a team, including interviewing and training account managers, and liaised with customers to understand and solve their underlying problems.

Team Leadership Coaching Training Customer Relationship Management Problem Solving

Education

Degrees, certifications, and relevant coursework

University of Southern California

Bachelor of Science, Business Administration

2014 - 2016

Grade: 3.46/4.00

Activities and societies: Dean's List for 2 consecutive semesters 2014-2015; Florence B. Watt Endowed Scholarship

Pursued a Bachelor of Science in Business Administration with a GPA of 3.46/4.00. Recognized on the Dean's List for two consecutive semesters and awarded the Florence B. Watt Endowed Scholarship.