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Otniel Putera

@otnielputera

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Strategic operations leader specializing in CRM systems, automation, and AI-driven operational transformation.

Indonesia

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What I'm looking for

I seek roles where I can architect CRM and automation solutions, drive 0-to-1 scaling, and lead cross-functional adoption in high-growth teams.

I am a Strategic Operations Leader and MBA graduate with 6+ years building operational infrastructure for venture-backed, high-growth platforms. I specialize in CRM consolidation, omnichannel integration, and automating workflows that eliminate manual bottlenecks.

At SEEK (Jobstreet Express) I led a 0-to-1 CRM consolidation of 13 channels into a unified engine handling 44,000+ interactions with 100% SLA compliance and helped capture IDR 103.9M by removing lead leakage. I design AI-validated workflow logic, develop GTM playbooks, and drive cross-functional adoption between product, engineering, and GTM teams.

Previously I delivered capacity and process improvements at Segari and supported market-entry frameworks at BCG. I bring systems-first thinking, strong data-driven performance management, and a track record scaling business units from 0-to-1.

Experience

Work history, roles, and key accomplishments

Operations Lead

SEEK (Jobstreet Express)

Jul 2024 - Aug 2025 (1 year 1 month)

Architected a 0-to-1 CRM consolidation of 13 fragmented channels into a unified engine handling 44,000+ interactions with 100% SLA compliance and streamlined lead-to-sales handoff to capture IDR 103.9M in revenue.

CRM Administration Process Automation SLA Bird CRM Salesforce Change Management

Customer Success Senior Associate

SEEK (Jobstreet Express)

Mar 2023 - Jun 2024 (1 year 3 months)

Led regional CRM rollout across four territories with UAT and system enhancements, developed retention playbooks that drove a 142% repeat customer rate and supported IDR 20.9M in recurring billing.

User Acceptance Testing Retention Strategy Pipeline Management Reporting Salesforce Stakeholder Management

Ops Project Associate

Segari

Feb 2022 - Dec 2022 (10 months)

Improved operational performance via trend analysis to increase production capacity by 20% and optimized cross-docking workflows by 15% through standardized SOP implementation.

Operations Analysis SOP Development Cross Docking Optimization Capacity Planning Process Standardization KPI Tracking Excel Power BI

Associate Category Manager

Segari

Dec 2020 - Feb 2022 (1 year 2 months)

Launched three 0-to-1 business verticals (Beef, Seafood, Poultry) to ~IDR 1B weekly GMV and managed supplier partnerships and pricing to achieve 2x quarterly sales growth.

Category Management Supplier Management Pricing Strategy GMV Forecasting

Project Support

Boston Consulting Group

Jul 2019 - Jun 2020 (11 months)

Developed GTM and market-entry frameworks and conducted quantitative market research and competitor benchmarking to support executive decision-making for Southeast Asia expansion projects.

Market Research Competitive Analysis Data Analysis Presentation Excel