At Spotify Advertising, I built operating systems for a growing global function, including QA standards, Salesforce dashboards, and reporting templates. After being promoted to Global Lead within six months, I helped grow the immediate team from 7 to 15, improve average monthly quality from 60% to 95%, and double weekly strategic-request throughput.
As Chief of Staff to private principals, I coordinated priorities and special projects across five businesses. I supported commercial work spanning partnerships, negotiations, vendors, and client relationships, helping secure a major distribution partnership for the wine business and new-client growth for the advertising business.
More recently, I advised founders and growth-stage businesses on strategic priorities, CRM, commercial operations, and customer growth. I also built and launched Narelle, a Customer Success preparation product, and Make It Add Up, a scenario-based financial planning web app.
