Open to opportunities

Ray Fernandez

@rayfernandez

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Strategic sales professional with 15+ years in B2B sales.

United States

Message

What I'm looking for

I seek a role in a fast-paced SaaS organization where I can leverage my sales expertise to drive growth and build lasting client relationships.

As a strategic sales professional and Air Force veteran, I bring over 15 years of experience in full-cycle B2B sales, team leadership, and pipeline generation. My track record includes exceeding $1M+ in annual revenue and leading high-performing teams. At Northstar Memorial Group, I surpassed quota by 150% in 2020, building a sales team that generated $12M annually.

My expertise lies in consultative selling and enterprise-level negotiations, where I leverage technology and a client-first approach to drive qualified pipelines and streamline conversion rates. I am bilingual in English and Spanish, which allows me to connect with diverse clientele effectively. I am passionate about helping mission-driven SaaS companies scale and am excited about the opportunity to contribute to your team.

Experience

Work history, roles, and key accomplishments

Current

Property Manager

Current

Haven Property Management

Feb 2023 - Present (2 years 4 months)

Managed a 90+ unit rental portfolio, optimizing rent collection and overseeing maintenance strategies. Acted as client success manager, resolving escalations and delivering premium service.

Property Management Customer Satisfaction Budget Management Client Success Rent Collection Google Workspace Salesforce Dynamics 365 Outreach.io

Current

VP of Lending

Current

Guaranteed Rate

Mar 2022 - Present (3 years 3 months)

Served as a preferred Spanish-speaking mortgage advisor, enhancing market share in diverse communities. Consulted clients on complex financial decisions using digital tools, driving qualified pipeline and streamlining conversion rates.

Consultative Selling Encompass Client Relationship Management Pipeline Development Sales Strategy Compliance

Current

Property Manager

Current

Haven Property Management

Feb 2023 - Present (2 years 4 months)

Managed a 90+ unit rental portfolio, optimizing rent collection and overseeing maintenance strategies. Acted as a client success manager, resolving escalations and delivering premium service to owners and tenants.

Portfolio Management Customer Satisfaction Rent Collection Client Success Communication Skills Team Leadership

Current

VP of Lending

Current

Guaranteed Rate

Mar 2022 - Present (3 years 3 months)

As VP of Lending, I serve as a preferred Spanish-speaking mortgage advisor, enhancing market share in diverse communities. I consult clients on complex financial decisions using digital tools and maintain compliance while managing multiple loan files.

Encompass Consulting Compliance Management Pipeline Management Customer Satisfaction Sales Strategy

Latino Market Sales Lead

Gravity Payments

Nov 2019 - May 2020 (6 months)

Launched and executed a full-cycle sales strategy for Gravity's Latino market vertical, building trusted relationships with SMB owners and delivering market insights.

Strategy Relationship Building Solution Selling Sales Strategy Consultative Selling Account Management Market Insights Sales Development

Sales Manager

LA Fitness

Jun 2009 - Apr 2014 (4 years 10 months)

Boosted sales by 230% within a year through performance-driven strategies and transformed underperforming teams into high-achieving units.

Sales Strategy Team Transformation Performance Management Training Development Sales Growth Leadership Customer Engagement Strategic Planning Team Building

Sales Manager

Northstar Memorial Group

Apr 2014 - Jan 2022 (7 years 9 months)

Drove consistent YOY sales growth, leading a team of 50+ sales reps. Closed major B2B sales deals through senior-level consultative selling and managed outbound sales teams generating $12M+ in yearly revenue.

Sales Leadership Consultative Selling B2B Sales Salesforce Coaching Negotiation

Sales Manager

Northstar Memorial Group

Apr 2014 - Jan 2022 (7 years 9 months)

Led a sales team to achieve 150% growth in 2020 and developed a culture of quota attainment. Closed major B2B sales deals and managed outbound sales teams generating over $12M in annual revenue.

Sales Leadership B2B Sales Quota Attainment Consultative Selling Sales Growth Coaching Strategic Planning

Latino Market Sales Lead

Gravity Payments

Nov 2019 - May 2020 (6 months)

Launched Gravity’s Latino market vertical, executing full-cycle sales strategy and building trusted relationships with SMB owners to deliver market insights and long-term account value.

Marketing Strategy Relationship Building Solution Selling Sales Strategy Consultative Selling Account Management Prospecting

Sales Manager

LA Fitness

Jun 2009 - Apr 2014 (4 years 10 months)

Boosted location sales by 230% within one year through performance-driven sales strategies and transformed underperforming teams into high-achieving units.

Sales Strategy Performance Sales Growth Training Leadership Customer Engagement

Aircraft Mechanic / Honor Guard NCO

U.S. Air Force

Jan 2001 - Jan 2007 (5 years 11 months)

Maintained aircraft in support of global missions and led a ceremonial unit, significantly improving training efficiency.

Leadership Team Management Technical Skills Problem Solving Communication Military Protocol Team Coordination

Aircraft Mechanic / Honor Guard NCO

U.S. Air Force

Jan 2001 - Jan 2007 (5 years 11 months)

Maintained C-130, C-17, and C-5 aircraft, leading a ceremonial unit and significantly improving training efficiency.

Leadership Team Management Training Development Technical Skills Ceremonial Leadership Problem Solving Compliance

Education

Degrees, certifications, and relevant coursework

Highline Community College

Associate of Science, Applied Sciences

Coursework toward A.S. in Applied Sciences, focusing on enhancing market share in diverse communities and consulting clients on complex financial decisions using digital tools.

Highline Community College

Associate of Science, Applied Sciences

Coursework toward an Associate of Science in Applied Sciences, focusing on enhancing market share in diverse communities and consulting clients on complex financial decisions using digital tools.