Open to opportunities

Randal Gaines

@randalgaines

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Marketing and brand strategist experienced in influencer partnerships and go-to-market execution.

United States

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What I'm looking for

I seek a collaborative role leading brand and partnership campaigns where I can drive data-informed growth, manage cross-functional projects, and scale influencer and paid media strategies.

I am an adaptable, strategic marketing professional with deep experience in brand strategy, influencer partnerships, and go-to-market execution for global franchises and clients. I have driven measurable engagement lifts through data-driven campaign optimization, talent outreach, and cross-functional collaboration across marketing, product, and creative teams.

My background spans campaign management, paid media, KPI analysis, event coordination, and contract negotiation, with successes including increased player engagement and improved digital campaign performance. I bring a proactive, collaborative approach, strong project management skills, and a passion for developing innovative marketing programs that enhance brand visibility and revenue.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Randal Gaines Law Office PLC

Oct 2023 - Present (1 year 11 months)

Assists in planning and executing multi-channel marketing campaigns and events, managed Google Ads and Meta campaigns to drive lead generation, and reported on KPIs (CTR, conversion, CPC) to inform optimizations.

Google Ads Meta Ads Google Analytics Event Coordination Campaign Management KPI Analysis Email Marketing Marketing Research

Coordinator, Emerging Products

Activision Blizzard

Jan 2022 - Sep 2023 (1 year 8 months)

Coordinated go-to-market plans and vendor deliverables for major franchises (Call of Duty, Warzone), contributing to a 25% lift in player engagement and driving a 35% increase in campaign engagement through performance optimizations.

Go To Market Project Management Google Analytics Excel Pivot Tables Cross Functional Collaboration

Talent Agent

Global Artists Agency

Nov 2016 - Sep 2021 (4 years 10 months)

Negotiated contracts and cultivated client relationships for TV and film talent, expanding the agency's client base and securing favorable terms with major networks and studios.

Contract Negotiation Talent Management Client Relations Business Development Relationship Building Communication

Executive Assistant

Global Artists Agency

Oct 2013 - Oct 2016 (3 years)

Managed executive calendar, travel and communications while supporting client research and pitches to casting offices, facilitating smooth operations and client outreach.

Calendar Management Travel Coordination Research client support Communication Administrative Support