Deepika Singhania

Owned SEO, AEO, and GEO strategy, moving core keywords to Google's top 20 organically within 3 months. Defined ICPs and led a full website revamp, partnering with the dev team.

Led product marketing end to end, owning positioning, messaging, and GTM strategy for Luxare's SaaS offerings. Built the marketing function from scratch and drove a 29% increase in qualified demo leads.

Owned content and messaging strategy across SEO, GTM initiatives, competitive positioning, and demand programs for a B2B SaaS product. Launched a monthly newsletter scaling to 5,700 organic subscribers in the first month.

Led content and campaign strategy across digital channels, supporting brand growth and acquisition. Planned remarketing, social, and influencer campaigns that contributed to 21% of overall revenue.

Supported demand generation and GTM initiatives through campaign messaging and product-led content. Partnered with global teams in the US and UK to align local campaigns with global brand strategy.

Wrote long-form content and branded narratives for partners including IBM, Facebook, AWS, and Qualcomm. Covered startup ecosystems and technology trends, building strong editorial and narrative judgment.

Created content for website, app, and digital campaigns supporting customer engagement. Gained early exposure to consumer behavior, ecommerce workflows, and digital brand building.

Co-founded and led content strategy for IGNIRE, an online magazine focused on culture and design. Built and managed a team of writers, editors, and designers from the ground up.

Bachelor of Arts in Journalism, English Literature, and Psychology from Mount Carmel College, Bengaluru, from 2010 to 2013.