Open to opportunities

Rakshita Tank

@rakshitatank

I’m a performance marketing specialist driving ROAS growth with multi-channel campaigns and AI-powered creative strategy.

India

Message

What I'm looking for

I’m looking to own performance marketing across Meta and TikTok, combine data-driven optimization with AI-powered creative strategy, and grow results like ROAS, CTR, and CPL through strong testing, dashboards, and multi-channel execution.

I’m a performance marketing specialist with 4+ years of experience across Meta and TikTok, managing multi-channel campaigns and optimizing ROAS with AI-powered creative strategies. At eStore Factory, I run campaigns using Claude and Juma AI for content generation and produce video and graphic creatives with Canva.

I’ve also delivered measurable results through targeted HubSpot email campaigns, improving open rates and CTR via A/B testing and audience segmentation. Earlier, I managed Meta campaigns with Rs 50–60L monthly spends, built performance dashboards for real-time optimization, and supported AI & Blockchain Hackathon marketing logistics for 500+ participants—strengthening regional brand presence.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

eStore Factory

Jan 2026 - Present (6 months)

Managed multi-channel campaigns on Meta and TikTok, optimizing ROAS using AI-powered creative strategies with Claude and Juma AI for content generation. Created video and graphic content using Canva and executed social media strategies to drive measurable engagement growth.

Meta Ads ROAS Claude Juma AI Canva Social Media Strategy Video Content Creation

Senior Associate, Marketing

Formidium

Jul 2023 - Mar 2025 (1 year 8 months)

Executed targeted HubSpot email campaigns using A/B testing and audience segmentation to improve open rates and CTR. Led AI and blockchain hackathon initiatives, managing marketing and event logistics for 500+ participants.

HubSpot Email Marketing A B Testing Audience Segmentation CTR Optimization Blockchain Hackathon Marketing Event Logistics

Digital Marketing Executive

CarDekho

Mar 2021 - Jul 2023 (2 years 4 months)

Managed Meta campaigns with Rs 50–60L monthly spend, improving ROAS by 10% and reducing CPL through optimized targeting. Built performance dashboards to track CTR, CPA, and ROAS for real-time campaign optimization and data-driven decision-making.

Meta Ads Campaign Optimization ROAS Performance Dashboards CTR Data Driven