Open to opportunities

Muskan Bilaiya

@muskanbilaiya

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Digital marketing executive driving AI-driven content and full-funnel performance campaigns.

India

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What I'm looking for

I’m looking for a performance-focused role where I can own full-funnel paid social and growth experiments, use AI to scale content workflows, and use clear analytics to improve CPC/ROAS and audience outcomes. Open to remote or relocation.

I’m a digital marketing professional with an MSc in Strategic Marketing Management (Aston University, Merit), focused on performance marketing, AI-driven content workflows, and social media strategy. I run paid social and full-funnel campaigns end-to-end, currently executing Meta Ads that generated 47,300+ reach and a best CPC of ₹0.82.

I’m hands-on with audience targeting, performance tracking, and campaign reporting using Meta Business Suite and analytics tools. From AI campaign concepts and ad-copy prompting with ChatGPT/Claude/Perplexity to KPI analysis (CTR, engagement rate, reach), I translate insights into funnel optimization and creative direction—while also bringing a process-and-quality mindset from managing 1,200+ IP cases and improving processing speed by 25%.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Paid Campaigns Strategist

Current

The Nudge School

Apr 2026 - Present (3 months)

Supported Meta campaign execution and optimization as part of a two-person marketing team, managing multiple live campaigns end-to-end. Drove 47,300+ reach in 28 days and achieved best CPC of ₹0.82 while creating ad copy and creative briefs using ChatGPT and Claude.

Meta Ads Meta Business Suite Audience Targeting Performance Tracking Ad Copywriting Creative Briefs Instagram Profile Visits ChatGpt Claude CPC REACH

AI Campaign Strategist

RISIDIO

Jul 2025 - Jan 2026 (6 months)

Developed end-to-end AI-driven campaign concepts, including competitor research, audience insights, messaging, and creative direction. Analyzed CTR, engagement rate, reach, and supported funnel optimization and audience segmentation decisions using Claude, ChatGPT, and Perplexity.

Competitor Research Messaging Creative Direction Claude ChatGpt Perplexity KPI Analysis CTR REACH Funnel Optimization Audience Segmentation

Paralegal & Quality Auditor

Trexo Global

Feb 2022 - Jul 2024 (2 years 5 months)

Served as a paralegal and quality auditor, achieving 99%+ accuracy across 1,000+ documents. Earned two Quarterly Quality Awards and performed quality auditing activities at Trexo Global.

Quality Assurance Quality Auditing Document Review

Service Operations IP Analyst

Clarivate

Feb 2022 - Jul 2024 (2 years 5 months)

Managed 1,200+ IP cases at Clarivate, improving processing speed by 25% and reducing rework by 30%. Automated Excel dashboards for reporting and performance tracking.

Processing Speed Rework Reduction Reporting

Education

Degrees, certifications, and relevant coursework

Aston University

Master of Science, Strategic Marketing Management

Grade: Merit

Completed an MSc in Strategic Marketing Management (Merit) with a dissertation on how AI enhances customer personalisation in digital marketing, analyzed using SPSS (R² = 0.72).