Open to opportunities

Abhipsa Ray

@abhipsaray

Message

AI-powered performance marketer delivering full-funnel campaigns that drive measurable revenue.

India

Message

What I'm looking for

I’m looking for a team where performance marketing matters—where I can run full-funnel Paid Social/Ads, apply CRO and A/B testing, and use AI automation to speed reporting and drive ROAS/CPL targets with clear stakeholder communication.

I’m a performance-obsessed digital marketer with 8+ years of experience building full-funnel campaigns that generate measurable revenue—not just reports. I specialize in Paid Social and Google Ads/PPC, and I focus on outcomes like ROAS, CPL, and CTR uplift.

I’ve built and scaled multi-platform paid social campaigns across Meta, LinkedIn, Pinterest, X, and Snapchat, consistently optimizing via audience segmentation, creative iteration, and funnel strategy. I’ve led technical SEO plus AEO/GEO initiatives that strengthen keyword rankings and visibility across traditional search and AI-answer platforms.

What sets me apart is how I operationalize AI. I’ve integrated Claude AI, ChatGPT, Gemini, and Deepseek into daily marketing workflows—automating copy generation, audience analysis, and performance insights—cutting content production time by an estimated 40%. I also automate cross-team reporting with Zapier/Make to improve accuracy and turnaround speed.

Across high-stakes accounts for UNICEF, government bodies, eCommercebrands, and real estate, I’m the person clients trust to “make things happen”—on time, on budget, and above target. Highlights include ₹9 CPL for a real estate client using Meta behavioral segmentation, UNICEF/government delivery with zero compliance failures, and multi-platform ROAS improvement through continuous optimization.

Experience

Work history, roles, and key accomplishments

Current

Sr. Digital Marketing Expert

Current

Virtual Employee

Nov 2022 - Present (3 years 4 months)

Built and scaled paid social campaigns across Meta, LinkedIn, Pinterest, X, and Snapchat for 10+ clients, maintaining positive ROAS through audience segmentation and funnel optimization. Implemented AI-driven workflows (Claude AI/ChatGPT/Gemini, Zapier, Make) to cut content production time by an estimated 40% and improved client reporting speed and accuracy.

Meta Ads LinkedIn Ads Segmentation ROAS Zapier Make Technical SEO

Client Servicing Manager

Digituall

Dec 2020 - Feb 2022 (1 year 2 months)

Delivered SARA Government Project end-to-end by managing scope, timelines, compliance, and multi-party communication, completing on schedule with all reporting requirements met. Collaborated with UNICEF on national awareness campaigns and managed key accounts with structured briefs, KPIs, weekly reviews, and improved transparency.

Digital Project Management Compliance Reporting KPIs Content Operations Client Servicing

Digital Marketing Manager

Coolhaxlabs

Aug 2019 - Dec 2020 (1 year 4 months)

Achieved ₹9 CPL for a real estate client using behaviorally targeted Meta ad funnels, delivering one of the lowest CPLs in the client’s history. Improved eCommerce ROAS (including HunyHuny.com) via Meta Ads optimization (product feed and audience layering) and increased CTR with structured A/B testing tied to landing page CRO.

Meta Ads ROAS A B Testing Team Operations

Business Development Manager

SEOFied It Services Pvt. Ltd.

Apr 2018 - Aug 2019 (1 year 4 months)

Consistently exceeded quarterly sales quotas through targeted cold outreach, inbound lead nurturing, and tailored RFP responses for domestic and international clients. Built and grew an opportunities pipeline by mapping client pain points to service solutions, contributing to agency revenue growth.

Business Development Lead Generation Cold Outreach RFP Responses Sales Pipeline Revenue Growth Opportunity Qualification

Digital Marketing Executive

PMSLTech

Feb 2017 - Apr 2018 (1 year 2 months)

Performed SEO audits and keyword research to drive qualified organic traffic and strengthen on-page and off-page optimization foundations. Monitored GA4 and Google Search Console data to identify crawl errors and traffic opportunities, translating findings into actionable SEO strategy updates.

Technical SEO Keyword Research On Page Optimization Off Page Optimization Google Search Console Data Analysis SEO Reporting