Shivam Agrawal
@shivamagrawal1
Performance Marketing Manager leveraging AI automation to scale paid media results.
IndiaWhat I'm looking for
I’m a Performance Marketing Manager with 2+ years of hands-on paid media experience and 4+ years total in digital marketing. I specialize in full-funnel Meta Ads, Google Ads, and Amazon PPC—managing ₹1 Crore+ in ad spend with results like 30x ROAS, −30% CAC, and ₹50L revenue growth in a single month.
My standout edge is AI-powered marketing automation. I built a custom Claude AI + MCP system that automates ad creation, campaign management, reporting, and optimisation across Meta and Google—delivering 5× operational efficiency over manual workflows.
At Cars24, I own and scale paid media for three business verticals, managing ₹1.2 Cr/month in Google Ads and ₹45 Lakh/month in Meta Ads. I run end-to-end automation to generate creatives, pull search term reports, build audiences, and produce weekly performance reporting—then use those insights to restructure campaigns and cut CAC by 30% within the first month.
Across roles in performance marketing, operations, and consulting, I’ve delivered measurable growth by combining ROAS scaling, CRO, A/B testing, audience segmentation, and disciplined reporting. I’m targeting a Performance Marketing Manager or Growth Lead role in a D2C, e-commerce, or agency environment where AI-driven execution and measurable outcomes are valued.
Experience
Work history, roles, and key accomplishments
Performance Marketing Manager
Cars24
Mar 2026 - Present (3 months)
Owned and scaled paid media for Vehicle Service History, PDI, and FASTag, managing ₹1.2 Cr/month Google Ads and ₹45L/month Meta Ads. Built a Claude AI + MCP automation system for end-to-end campaign execution and reporting, cutting creative production to under an hour, reducing CAC by 30%, and growing revenue from ₹2 Cr to ₹2.5 Cr in one month.
Performance Marketing & Ops Exec
MicDrop! Advertising
May 2025 - Mar 2026 (10 months)
Managed end-to-end performance marketing for premium clients across F&B, retail, lifestyle, automotive (Tata Motors), and wellness. Generated 220+ high-ticket leads in 60 days at ₹79 CPL with 20%+ conversion, delivered 10.5× ROAS (~₹7 Lakhs revenue), and scaled a café to the highest-footfall outlet among 130+ franchises with 9×+ ROAS.
Performance Marketing Consultant
Diva Yoga
Dec 2024 - May 2025 (5 months)
Ran Meta ad campaigns for a celebrity-endorsed premium yoga brand across 8 studios. Generated 9,000+ qualified leads over 6 months (1,250+/month), improved lead-to-member conversion from 10% to 14%, and delivered 30× ROAS with a 55% increase in studio trial bookings.
Performance Marketing & Ops Exec
Mishmash Naturals
Oct 2024 - Apr 2025 (6 months)
Delivered 2.5× ROAS by building a Shopify conversion-focused landing page and directing paid Meta and Google traffic through an optimized funnel. Managed Amazon PPC using Helium10 and AMZScout and implemented end-to-end Facebook/Instagram creative plus WhatsApp drip automation for lead nurturing and repeat purchases.
Digital Marketing Specialist
Independent
Jan 2022 - Apr 2024 (2 years 3 months)
Built foundational digital marketing capabilities across paid media, SEO, content, and campaign management to support later performance marketing roles.
Education
Degrees, certifications, and relevant coursework
Shivam hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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