Open to opportunities

SHAM User

@sham

Message

I drive performance and content strategy to cut CPL and boost ROAS.

India

Message

What I'm looking for

I’m looking for performance or growth marketing roles where I can own full-funnel strategy and optimization—reducing CPL, improving ROAS, and leading content + paid execution with ambitious D2C or agency teams.

I’m a Performance & Content Strategist with 2.5+ years managing paid media campaigns across Meta Ads and Google Ads for B2C and B2B brands. I focus on measurable outcomes like CPL reduction, ROAS optimisation, and full-funnel campaign strategy built on data-driven creative testing.

I’ve delivered strong results through systematic A/B testing of creatives, audience segments, and campaign structures, including CBO and ABO. By testing relentlessly, I reduced average CPL by 15-20% and improved ROAS from 1x to 3x, while optimizing for lead generation and conversion performance.

I also build performance creative workflows and align strategy with execution by directing performance creative production with video and design teams. I lead monthly client performance reviews and track KPI reporting to support growth, retainer renewals, and continuous optimization.

Before my current focus, I strengthened my marketing foundation through consultative lead-to-sales work and end-to-end content production. I’ve also grown social performance—like increasing profile visits by 20% through data-driven content calendars and Meta A/B testing—and I’m now seeking performance or growth marketing roles with ambitious D2C or agency teams.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Executive

Current

InBody India

Jun 2026 - Present (4 months)

Delivered 24.03x combined ROAS on 1.55L ad spend, generating 37.18L in sales (Q3 2026); Meta alone returned 27.98x ROAS on 1.20L spend. Generated 1,759 Meta inquiries against a target of 1,000 (176% of goal) through audience segmentation, creative testing, and full-funnel lead generation.

Meta Ads Audience Segmentation Creative Testing Lead Generation Odoo ROAS optimization B2B Lead Generation E Commerce Sales

Digital Marketing Strategist

Birth Marque

Oct 2025 - Jun 2026 (8 months)

Managed Meta Ads and Google Ads across multiple B2C and B2B client accounts, optimising for lead generation, CPL, and ROAS. Reduced average CPL by 15–20% and improved ROAS from 1x to 3x through systematic A/B testing of creatives, audiences, and campaign structures.

Meta Ads Google Ads Lead Generation CPL Optimization ROAS optimization A B Testing Campaign Management Client Reviews Content Strategy

Marketing Executive

Bombay Ceylon Studio Pvt. Ltd.

Dec 2024 - Jun 2025 (6 months)

Converted inbound social media leads into confirmed high-value project sales through consultative client engagement and structured follow-up. Led end-to-end content production across brand campaigns: scripting, shooting, and directing assets for social and paid channels.

Lead Conversion Consultative Selling Content Production Scripting Directing Social Media Paid Media