UTKRISHATH PANDEY

I’m a digital marketing and performance marketing professional focused on driving measurable business results through paid campaigns and search visibility. I bring hands-on experience with Meta Ads and Google Ads, plus SEO and social media management.

In my current role, I plan, execute, and optimize performance marketing campaigns to generate qualified real estate leads. I monitor CTR, CPL, and ROAS and adjust targeting and budgets to improve efficiency and lead quality, while collaborating with the sales team to align ad creatives and messaging with buyer intent.

Previously, as a Social Media Manager, I crafted and executed digital marketing strategies to strengthen online presence and brand engagement. I managed end-to-end social media campaigns, handled content planning and posting using Canva, and optimized website content while analyzing digital performance metrics to support growth.

I’ve also worked on operations connected to Government e-Marketplace (GeM) procurement, managing vendor and procurement processes with a strong focus on accuracy and compliance. Across roles, I’m a fast learner with strong interpersonal and problem-solving abilities, committed to contributing meaningfully to organizational success.