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Rakesh babu

@rakeshbabu

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Senior marketing strategist driving data-led growth, demand generation, and brand strategy across industries.

India

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What I'm looking for

I’m looking to drive measurable growth through data-driven, multi-channel demand generation and content-led GTM. I want to partner with sales and leadership, lead cross-functional execution, and focus on scalable brand + lead outcomes.

I’m a senior marketing professional with 8+ years of experience driving growth, demand generation, and brand strategy across B2B, B2C, and D2C in SaaS, eCommerce, Tech, Healthcare, Education, and Professional Services in India, UK, and USA. I’ve consistently delivered results like increasing qualified leads by 25%, improving brand visibility by 30%, and driving sustainable engagement that contributed to increasing quarterly revenue by 1.5x.

I lead go-to-market and full-funnel strategies by combining market research, GTM planning, and content-led multi-channel digital marketing with stakeholder management, cross-functional team leadership, and agency management. From ABM and SEO/inbound marketing to email and lifecycle marketing using Hubspot, I use marketing analytics and reporting (Ahrefs and SEMrush) to optimize performance and create measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Founder & Marketing Head

Current

MindFoodly

Apr 2024 - Present (2 years 3 months)

Developed a go-to-market strategy for a plant-based health food brand, including brand identity, customer segmentation, and omnichannel marketing. Led market research and content-led marketing to achieve 79% positive consumer feedback and create a launch-ready brand positioned for investment.

Go To Market Strategy Brand Identity Customer Segmentation Market Research Content Marketing

Co-Founder & Marketing Strategist

Clinical Research China

Apr 2024 - Dec 2024 (8 months)

Created SEO-driven content and messaging tailored to China’s clinical research industry, including blogs, web copy, and whitepapers. Developed full-funnel marketing and brand strategy to support targeted outreach and positioning in a compliance-heavy market.

SEO Content Marketing Messaging Whitepapers Full Funnel Marketing Brand Strategy Strategic Outreach Positioning

Account Strategist

Gravity Global

Dec 2023 - Apr 2024 (4 months)

Owned campaign strategy, delivery, performance reporting, and client management for B2B and B2C brands across the UK and North America. Improved brand visibility by 30%, increased qualified leads by 25%, and reduced cost-per-lead by 13% through targeted email, paid, and social campaigns.

Campaign Strategy Campaign Delivery performance reporting Client Management Digital Marketing Lead Generation social media engagement Email Marketing Paid Media KPI Tracking

Senior Content Strategist

Ryan

Oct 2021 - Sep 2022 (11 months)

Owned communications, PR, and social media to enhance brand awareness and engagement in a niche tax services market. Conducted marketing collaterals audits and revamped website, blog, and social content, driving 20% higher website traffic and 25% more social engagement within six months.

Communication Public Relations (PR)Social Media Marketing Content Strategy Content Digital PR Campaigns

Senior Content Strategist

Sellers Commerce

Jul 2020 - Jun 2021 (11 months)

Managed a marketing team of 8 to plan, execute, and optimize multi-channel campaigns for UniformMarket, a B2B SaaS eCommerce provider, using ABM and inbound content strategies to drive quarterly revenue growth and qualified leads. Planned and executed email, inbound content, and social media campaigns while tracking KPIs and collaborating with sales to refine lead generation strategies.

Team Leadership Multi channel Marketing Account Based Marketing (ABM)Email Marketing Social Media Marketing KPI Tracking

Content and Digital Marketing Strategist

Ubergrad

Jun 2019 - Jul 2020 (1 year 1 month)

Created the full content library for the Ubergrad website, blogs, YouTube channel, and related marketing collateral in collaboration with the CEO and Product team. Managed a team of 3 and enhanced brand awareness and recall through social media, email, and SEO projects.

Content Creation SEO Social Media Marketing Email Marketing YouTube Content Cross Functional Collaboration Team Leadership

Digital Marketing Executive

Trianabot Technologies

Jan 2017 - Apr 2019 (2 years 3 months)

Handled social media channels (Facebook, LinkedIn, Twitter, Instagram), website/blog content, email marketing campaigns, and SEO for both the company and its clients. Conducted keyword research and on-page/off-page SEO optimizations, and coordinated content and marketing materials work with product and design stakeholders while supporting planning and testing with a development team.

Social Media Marketing LinkedIn Twitter Instagram Content Writing Email Marketing SEO Keyword Research On Page SEO Off Page SEO Content Marketing Collateral Project Planning Testing Business Analysis Web Visuals Support

Education

Degrees, certifications, and relevant coursework

University of East Anglia

Master of Business Administration (MBA), Business Administration

2022 - 2023

Earned an MBA from the University of East Anglia (Sept 2022–Sept 2023), covering subjects including strategy, operations, leadership, entrepreneurship, and marketing.