Open to opportunities

Khushi Gupta

@khushigupta11

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Marketing Strategist focused on AI-driven growth, content SEO/GEO, and GTM strategy for B2B and consumer brands.

India

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What I'm looking for

I’m looking for a marketing role where I can own strategy end-to-end—pairing data, SEO/GEO/AEO, and AI-first visibility with GTM execution, collaborate with founders/designers, and drive measurable pipeline growth.

I’m a Marketing Strategist who turns complex market signals into practical growth systems—whether that’s a flagship industry survey report or always-on content that earns visibility on both search and AI platforms.

At RegASK, I led end-to-end development of a high-value industry survey lead asset, and improved AI and search visibility by 14% by optimizing FAQ content while strengthening presence across Wikipedia and Reddit. I also optimized high-intent pages through targeted keyword research to improve demo-request conversions and inbound lead quality.

Previously, as a Marketing Intern and Social Media Manager, I built full-funnel content clusters, wrote 15+ SEO/GEO/AEO-optimized blogs, and launched an FAQ webpage—driving a 35% visibility lift on Google and AI search platforms. I’ve managed a team of 10 across design, copy, and performance marketing, grown a 10,000+ follower base, expanded reach to 1M+ users, and used Meta Insights with quarterly reporting to guide revenue-impacting decisions.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead (Advisory)

Current

SmalBlu

Feb 2025 - Present (1 year 3 months)

Led go-to-market strategy work including ICP segmentation, positioning, and brand messaging for early B2B SaaS markets. Conducted primary research and outreach for 25+ prospective ICPs, and contributed to investor/grant pitch decks supporting 5+ incubations and 3 active VC dialogues while shaping brand identity alignment with designers.

GTM Strategy ICP Segmentation Positioning Brand Messaging Primary Research B2B SaaS Marketing Outreach Pitch Decks Brand Identity

Marketing Intern

RegASK

May 2025 - Sep 2025 (4 months)

Built full-funnel content clusters and authored 15+ SEO/GEO/AEO-optimized blogs plus an FAQ page, increasing Google and AI search visibility by 35%. Supported DIA Singapore to secure 15+ qualified leads and improved rankings on AI platforms, reaching the top 3 traffic source within 2 months.

SEO GEO AEO Content Marketing Keyword Research FAQ Optimization Lead Generation Clustering

Education

Degrees, certifications, and relevant coursework

ESSEC Business School

Master in Marketing Management & Digital (MMD), Marketing Management & Digital

2024 - 2025

Completed a Master in Marketing Management & Digital (MMD) with coursework in consumer thinking & market research, advertising & social media, and growth & digital marketing.

School of Arts & Science, Ahmedabad University

Bachelor of Science in Life Sciences, Life Sciences (Marketing minor)

2019 - 2023

Earned a Bachelor of Science in Life Sciences with a marketing minor, studying subjects including biochemistry, genetics, research methodology, neurobiology, psychology, and marketing.