Cristina Onodera

Drove outbound prospecting of B2B clients in the US, handling 70 to 100 daily touchpoints through cold calling, email, and LinkedIn, and hit the monthly target in 10 of 12 months. Qualified opportunities at the top of the sales funnel, achieving a 90% lead-to-meeting and meeting-to-opportunity conversion rate, and exceeded the monthly target of 9 qualified meetings by up to 50%.

Prospected, developed, and managed a portfolio of over 30 clients in Brazil for the steel product line, trading a volume of 21,000 tons/year. Managed commercial accounts across automotive, distribution, construction, and home appliance segments, negotiating products imported from South Korea, China, Turkey, and Vietnam, and driving 20% revenue growth.

Built the New Business sales function (B2B and B2C) from the ground up, growing the team from 0 to 2 sales reps, leading and training the team, and achieving 5% sales growth, an average of 100 B2C clients per month, and a B2B deal closed every 6 months.

Developed purchasing strategies and negotiated price reductions for smartphone and laptop components, managing a purchasing volume of USD 10 million/year, achieving 5% to 10% cost reductions (R$ 300K in annual savings), and overseeing more than 20 local suppliers.

Negotiated commercial contracts and drove prospecting, development, and management of over 50 clients and distributors in Brazil and 7 South American countries, overseeing a 4-product-line portfolio and USD 100 million/year in sales, achieving a record sales year with 50% over target.

Managed the purchasing of laptop components (CRT and LCD TFT monitors, CKD motherboards, memory, and HDD) and negotiated price reductions on imports from China and the US.

Managed and developed the supplier base, sourcing raw materials (PVC resin), ensuring quality and on-time delivery, and negotiating significant cost reductions.

Negotiated pricing, lead times, and terms for SKD and CKD products (microphones, DVD combos, home theater systems, and audio systems), and periodically renewed supplier agreements, delivering significant cost reductions.

Prospected, developed, and managed over 50 clients and distributors for a 30-product-line portfolio across domestic and international markets, driving USD 50 million/year in sales, 30% revenue growth, and market intelligence and competitor analysis to support entry into new markets.

Completed Applied Artificial Intelligence for Business training in 2026.

Graduate Certificate in Foreign Trade from Universidade Paulista (UNIP), completed in 1991.

Bachelor's Degree in Language and Literature (Portuguese-English Translation and Interpretation) from Centro Universitário Ibero-Americano (UNIBERO), completed in 1989.