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Rafael Ivan da Rocha

@rafaelivandarocha

Strategy, Finance & Operations senior manager and consultant with 10+ years guiding C-level leaders and restructuring growth.

Brazil
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What I'm looking for

I’m looking to lead strategy-to-execution transformations—portfolio, supply chain, finance and turnaround—partnering with C-level leaders and teams to deliver measurable profitability and operational results.

I’m a Strategy, Finance and Operations Sr. Manager and Consultant with +10 years’ experience, traditionally assisting and directly reporting to C-Level Executives and Managing Partners of +30 companies.

I built international, multidisciplinary expertise across Tech-Enabled Services, Private Equity, Retail & E-Commerce, Industrial Manufacturing, Logistics, Hospitality—translating ambiguity into commercial, operational and financial outcomes.

In client delivery, I lead portfolio optimization and project implementation (redefining portfolio setting logic, improving sales and profitability margin, and reducing investment in stocks). I also support M&A sell-side and turnaround work, including carve-outs and operational and financial turnaround initiatives.

My approach combines strategy with execution: supply-chain optimization through tailor-made demand forecast models, PPS redesign (Processes, People and Systems), and rigorous financial planning—paired with hands-on leadership of small-to-mid teams.

Experience

Work history, roles, and key accomplishments

PC
Current

Project Delivery Leader

Peers Consulting

Jan 2025 - Present (1 year 5 months)

Led portfolio optimization for a tools retailer, increasing sales and profitability margin while reducing stock investment by resetting portfolio logic and implementing recommendations. Mentored teams across 10k+ SKUs and delivered supply-chain improvements with COGS reductions equivalent to the company’s EBIT margin.

PC

Supply Chain Optimization Leader

Peers Consulting

Jan 2023 - Jan 2024 (1 year)

Enabled a plastic goods distributor to reduce stock levels by 50% and cut out-of-stock episodes by 80% by designing and implementing a tailored supply-chain demand forecast model. Supported distressed-turnaround financial planning and operations, redesigned core supply-chain processes, and assisted sell-side M&A preparations; also helped reposition a HealthTech & AI startup’s operations into healt

CE

Strategic Planning Consultant

Certisign

Jan 2014 - Jan 2018 (4 years)

Increased EBITDA margin to above 25% from 7% within one year by driving process reengineering, corporate reorganization, and staff re-dimensioning. Supported private equity buy-side due diligence and led HR strategic planning by redesigning performance assessment and variable compensation metrics and policies.

LI

Operations Manager

LiberID

Led Treasury, FP&A, and controllership and modeled the company’s first supply-chain structure, integrating sales, supply, and production planning for IoT equipment and client onboarding. Designed and implemented a first PPS (Processes, People and Systems) operating structure, training people and overseeing system selection and rollout; led 3 direct reports.

Education

Degrees, certifications, and relevant coursework

HEC Paris logoHP

HEC Paris

Master of Business Administration

2020 - 2021

Full-time MBA at HEC Paris. The MBA was ranked by the Financial Times as the 2020–21 3rd best in Europe and 9th best worldwide.

University of São Paulo logoUP

University of São Paulo

Bachelor of Science

2009 - 2014

Completed a BSc degree at the University of São Paulo (USP) from 2009 to 2014. Included an exchange semester at the University of Turin, Italy.

University of Turin logoUT

University of Turin

Exchange semester at the University of Turin during the BSc program.

Tech stack

Software and tools used professionally

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