Open to opportunities

Radhika Daruka

@radhikadaruka

Message

I lead brand modernization and growth through integrated, omnichannel marketing.

India

Message

What I'm looking for

I’m looking to lead brand modernization and growth—owning integrated, omnichannel strategy end-to-end, partnering closely with leadership, and building systems that improve consistency, speed, and measurable revenue impact.

I’m a brand and growth leader who turns business priorities into brand strategy and go-to-market execution. In my current role, I led brand modernization for a legacy business—expanding distribution into e-commerce and quick commerce—and created 20% incremental revenue channels beyond traditional trade.

I built the brand’s first unified identity system across packaging, digital presence, and customer communications, establishing a consistent omnichannel presence across 9+ customer touchpoints. I also partner directly with founders on vendor strategy and growth initiatives, translating strategy into marketing execution.

Previously, as Branding & Communication Lead at Emmvee Photovoltaic Pvt. Ltd., I institutionalized the company’s first enterprise-wide Brand Book and lifted brand consistency by 50%+ across digital, offline, and internal communications. I led branding and creative execution for ₹60+ Cr in annual marketing initiatives (including IPO communications and major partnership campaigns), cut campaign turnaround time by ~30% through streamlined workflows, and delivered 300+ marketing assets annually.

Earlier, at Moshi Moshi Media, I managed brand strategy and integrated marketing for 80+ client brands, delivering 500+ marketing initiatives and running end-to-end campaigns from positioning through influencer marketing for 30+ flagship accounts. I was promoted from Senior Brand Executive to Brand Consultancy Manager for exceeding client retention and delivery targets, and I grew social media engagement by 100% at Rupa & Co. Ltd. through end-to-end content production and influencer collaborations.

Experience

Work history, roles, and key accomplishments

Current

Head of Brand & Growth

Current

Ganapati Flour Mills

Led brand modernization and go-to-market strategy for a legacy business, expanding distribution into e-commerce and quick commerce and creating 20% incremental revenue channels beyond traditional trade. Built a unified identity system across packaging, digital presence, and customer communications, establishing a consistent omnichannel presence across 9+ touchpoints.

Go To Market Strategy Quick Commerce Brand Identity Packaging Digital Presence Vendor Strategy Growth Initiatives

Branding & Communication Lead

Emmvee Photovoltaic Pvt. Ltd.

Feb 2025 - Apr 2026 (1 year 2 months)

Developed and institutionalized Emmvee’s first enterprise-wide Brand Book, improving brand consistency by 50%+ across digital, offline, and internal communications. Led branding and creative execution for ₹60+ Cr annual marketing initiatives, including IPO communications, Ring the Bell ceremony, RCB partnership campaigns, and international renewable energy exhibitions.

Brand Book Development Brand Consistency Digital Communication IPO Communications Campaign Management

Brand Consultancy Manager

Moshi Moshi Media

Oct 2021 - Feb 2025 (3 years 4 months)

Managed brand strategy and integrated marketing for 80+ client brands, delivering 500+ marketing initiatives and campaigns annually. Owned end-to-end campaign delivery from brand positioning through influencer marketing to launch for 30+ flagship accounts, and led cross-functional creative, content, and performance marketing teams.

Brand Strategy Integrated Marketing Integrated Campaigns Positioning Influencer Marketing Campaign Delivery Content Strategy Performance Marketing Client Account Management Stakeholder Management

Social Media & Growth

Rupa & Co. Ltd

Mar 2018 - Aug 2019 (1 year 5 months)

Managed and grew social media across Instagram, Facebook, and Pinterest, executing content campaigns and influencer collaborations to strengthen brand visibility and engagement by 100%. Led end-to-end content production from photoshoot coordination to campaign execution, delivering 10–12 campaigns per quarter.

Social Media Management Instagram Facebook Pinterest Influencer Collaboration Content Production Campaign Execution

Senior Brand Executive

Moshi Moshi Media

Developed campaign strategy and client presentations for marquee brand accounts, contributing to 18% year-over-year account growth. Managed quality assurance and client servicing across 10–12 concurrent projects, maintaining a 95%+ client retention rate.

Campaign Strategy Client Presentations Quality Assurance Client Servicing Account Growth Account Retention Project Management