I've built brand and growth outcomes across Brick & Bolt, Hashtag Relations, and my independent consulting practice. At Brick & Bolt, I grew Instagram from 20K to 200K followers, rebuilt 150+ landing and product pages for 150% organic traffic growth, and contributed to an 11% GMV uplift across 36+ omnichannel campaigns.
At Hashtag Relations, I grew a public figure's platform from 500K to 1M followers and generated 8.8M+ organic views in 30 days through platform-native content and Reels scripting. I also reduced CPA by 28% through Meta Ads and Google Analytics testing, led PR and content for national NGO campaigns, and built a 10-member cross-functional team.
I'm now co-building Xen, including IndiXen and XenHive, while consulting for e-commerce, FMCG, interior, and lifestyle brands. I own positioning, content, Shopify storefronts, creative direction, and go-to-market from concept through launch.
