Open to opportunities

medha sharma

@medhasharma

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Director of Brand Strategy & Growth, bridging B2B SaaS positioning and commercial outcomes.

India

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What I'm looking for

I’m seeking a senior in-house role (remote or hybrid) where my brand strategy directly drives commercial outcomes—turning positioning and GTM execution into revenue growth, client retention, and measurable marketing impact.

I’m a brand and growth leader with 9+ years of progressive experience across B2B SaaS product marketing, enterprise design, and direct-to-consumer brand building. As Director, Brand Strategy & Business Growth, I helped drive agency revenue reaching ₹9–10 Cr (~US$1.1–1.2M) ARR with 85% client retention across a 55-person team.

I’m equally fluent in long-cycle B2B positioning and fast-moving consumer growth loops—now focused on a senior in-house role where brand strategy directly translates into commercial outcomes. I’ve built GTM narratives from scratch (including the January 2022 product launch for Zixflow), closed 20+ retainer mandates via a structured referral network (zero outbound/cold-sales spend), and integrated AI tools like ChatGPT, Midjourney, Canva AI, and Notion AI into content strategy and creative workflows to improve output velocity.

Experience

Work history, roles, and key accomplishments

Current

Director, Brand Strategy

Current

Webtraffic Agency

Apr 2023 - Present (3 years 3 months)

Led brand strategy and business growth across B2B SaaS, B2B services, and D2C/e-commerce clients, contributing to agency revenue of ₹9–10 Cr (~US$1.1–1.2M) ARR. Grew the delivery team from 35 to 55, closed 20+ retainer mandates, maintained 85% client retention, and integrated AI tools into content strategy and creative workflows.

Brand Strategy GTM Planning Client Acquisition Client Retention Team Leadership Sales Enablement AI Image Generation

Lead, Product & Marketing

Zixflow

Owned end-to-end B2B brand strategy and product marketing for a SaaS platform, from brand identity to enterprise go-to-market execution. Led the January 2022 product launch and translated product roadmaps into buyer-facing narratives aligned across sales, content, and growth channels.

Brand Strategy Product Marketing Enterprise Marketing Launch planning Sales Enablement Competitive Strategy

Senior Visual Designer & Social

Viacom18

Conceptualised and executed digital and social visual campaigns for Comedy Central India. Managed the end-to-end content calendar and supported audience engagement.

Visual Content Calendar Audience Engagement

Lead Brand Designer

Zaide AI

Built a complete brand identity for an early-stage AI startup, including visual language, tone of voice, brand guidelines, and digital presence. Drove brand direction for investor decks and product UI while managing an in-house design team and external creative partners.

Brand Identity Design Brand Guidelines Tone Of Voice Management Investor Deck Design Product UI Branding Design Teams Digital Presence

Information Designer

Godrej & Boyce

Designed data-driven communications, annual reports, and brand materials for a large conglomerate. Collaborated with marketing and business units across design systems and brand compliance for diverse stakeholder audiences.

Data Driven Marketing Annual Report Design Design Systems

Education

Degrees, certifications, and relevant coursework

ISDI Mumbai (School of Design & Innovation)

Postgraduate Diploma in Design & Innovation, Design & Innovation

2016 - 2017

Completed a PG Diploma in Design & Innovation at ISDI Mumbai. Focused on design practice and innovation concepts over the program duration.

IIMT Engineering College, Meerut

Bachelor of Engineering, Information Technology

2012 - 2016

Earned a Bachelor of Engineering in Information Technology from IIMT Engineering College, Meerut. Built foundational engineering and IT knowledge during the 2012–2016 program.