KAKOLI Sengupta
@kakolisengupta
Senior Manager, Content Marketing at MakeMyTrip & Goibibo; scaled organic search 15X and B2B bookings 30%+ QoQ.
IndiaWhat I'm looking for
At MakeMyTrip & Goibibo, I architected conversational AI prompt logic for the Myra chatbot and automated content workflows, reducing manual dependencies by 35–40% while accelerating publishing velocity by 4X. I also spearheaded a search revamp that multiplied platform discoverability by 15X.
At MakeMyTrip & Goibibo, I aligned enterprise messaging with commercial targets to convert MQL traffic into qualified SQL opportunities and elevate B2B bookings by 30%+ QoQ. Earlier, I led D2C content at MCNROE and built B2B marketing roadmaps at Great Place to Study, where I directed an award-winning career video library.
Experience
Work history, roles, and key accomplishments
Senior Manager, Content Marketing
MakeMyTrip & Goibibo
Jan 2021 - Mar 2026 (5 years 2 months)
Architected AI-driven content workflows and scaled organic search by 15X. Drove B2B pipeline growth and creator campaigns, boosting bookings and engagement.
Content Lead – D2C
MCNROE
Nov 2019 - Jan 2021 (1 year 2 months)
Rebuilt storefront discovery and product copy to achieve 9–12% e-commerce conversion rates. Led creative direction for viral campaigns and influencer partnerships.
Head – Content, Communication & Branded Storytelling
Great Place to Study
Jun 2018 - Nov 2019 (1 year 5 months)
Built integrated B2B marketing roadmaps for premier institutions, achieving ~15% campaign lead conversion. Directed award-winning video library and streamlined content production.
Manager, Corporate Communications
India TV
Apr 2017 - Dec 2017 (8 months)
Commanded data-led digital syndication strategy, growing corporate Twitter followers from 36.9K to 2 million in 8 months. Led PR frameworks and ORM protocols during high-scrutiny broadcasts.
Digital Content
Gramvaani
Handled digital content responsibilities, building expertise in content creation and SEO.
Journalism & News Production
Zee News
Worked in journalism and news production, building expertise in news reporting and content creation.
Startup Growth
AskmeBazaar
Contributed to startup growth through digital content and editorial roles.
Journalism & News Production
India Today Television
Worked in journalism and news production, building expertise in news reporting and content creation.
Journalism & News Production
Sahara Samay
Worked in journalism and news production, building expertise in news reporting and content creation.
Manager Content
AdLift
Advanced through digital content, agency, and editorial roles, building core storytelling expertise and driving SEO performance.
Policy & Socio-Economic Research
Indraprastha Research Fellowship
Conducted policy and socio-economic research as part of a fellowship.
Education
Degrees, certifications, and relevant coursework
Guru Gobind Singh Indraprastha University
Ph.D., Mass Communication
Pursued a Ph.D. in Mass Communication at Guru Gobind Singh Indraprastha University, Delhi.
Digital Vidya
Certification, Digital Marketing
Earned the Certified Digital Marketing Master certification from Digital Vidya.
HubSpot Academy
Certification, AI for Marketers
Completed the HubSpot AI for Marketers certification.
Sri Venkateswara College, University of Delhi
BA (Hons), Political Science
Earned a BA (Hons) in Political Science from Sri Venkateswara College, University of Delhi.
University of Hissar
MA, Mass Communication
Earned an MA in Mass Communication from the University of Hissar.
Indian Institute of Mass Communication
PG Diploma, Radio & TV Journalism
Completed a PG Diploma in Radio & TV Journalism at the Indian Institute of Mass Communication.
Anthropic
Certification, AI
Completed the Claude 101 certification.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
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