Open to opportunities

Divya Sai

@divyasai

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Brand strategist and influencer marketing leader driving D2C growth with measurable ROI, ROAS, and UGC performance.

India

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What I'm looking for

I’m looking for a role where I can own end-to-end D2C brand growth—research to positioning to Meta/UGC performance—using data, A/B testing, and creator programs to drive measurable ROI and ROAS in lean, fast-moving teams.

I’m a creative brand strategist and influencer marketing leader with 7 years in D2C beauty, skincare, and consumer technology. I generated $2.07M in revenue across 3 D2C product launches and moved 40,000+ units in 5 months through creator-led UGC and performance marketing.

I build influencer and UGC creator programs from zero, scaling to 4,000+ creators across India, US, UK, and EU markets while owning GTM strategy, brand positioning, and paid social execution. From research-led product naming and positioning to Meta ads, A/B testing, and daily conversion tracking, I’ve secured 50+ earned media placements and delivered repeatable ROAS-driven growth.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

Mivi

Nov 2024 - Present (1 year 6 months)

Led GTM and creator-led performance marketing for multiple D2C launches, driving 40,000+ units sold in 5 months (≈$1.4M) for Mivi AI Buds and additional sell-through for Nex and SuperBox series. Built and scaled a UGC creator program to 60+ creators using a test-prove-scale model, managing creator selection, briefing, creative A/B tests, and daily conversion tracking.

Consumer Research Product Naming Go To Market Strategy Influencer Marketing Meta Ads Creator Programs A B Testing

Senior Social Media Executive

Incnut Digital

Oct 2020 - Oct 2024 (4 years)

Owned influencer and UGC marketing programs across Vedix and Skinkraft, building creator programs from zero and scaling to 4,000+ creators with 500+ paid campaigns. Drove measurable growth, growing Vedix from 102K to 440K followers and Skinkraft from 150K to 450K through creator-led social media and paid social execution.

Influencer Marketing Performance Marketing Meta Ads Consumer Research Content Strategy Brand Campaigns Social Media Growth

Social Media Marketing Specialist

Montaigne Smart Business Solutions

Apr 2019 - Oct 2020 (1 year 6 months)

Managed Meta advertising and social media marketing for 10+ clients across education, real estate, and fashion. Built and ran Facebook/Instagram lead generation campaigns with end-to-end execution including setup, ad copywriting, creative direction, and performance reporting.