ashima gupta
@ashimagupta1
I build B2B and D2C brands through strategy, creative direction, and digital growth.
IndiaWhat I'm looking for
At Notes and Codes, I lead brand strategy and creative direction for B2B industrial, D2C fashion, jewellery, FMCG, and lifestyle accounts, managing up to 10 brands at once. I build campaigns across Meta, Instagram, LinkedIn, and YouTube, including a Meta campaign that delivered 3.2M video views and an 18.2% lift in link clicks.
I've grown a B2B YouTube channel from zero to 24,200 subscribers and 288K views in six months, built a 35,000+ follower LinkedIn community, and drove 1.5M organic Instagram views for a 2,000-follower brand. My approach combines audience research, positioning, trend analysis, and hands-on creative direction to turn brand strategy into measurable growth.
Experience
Work history, roles, and key accomplishments
Brand Strategist
Notes and Codes
Apr 2025 - Present (1 year 4 months)
Led brand strategy and creative direction across B2B and D2C accounts, managing up to 10 concurrent clients. Built and executed end-to-end digital campaigns, driving significant organic growth and engagement across platforms.
Education
Degrees, certifications, and relevant coursework
University of Warwick
Master of Science, Marketing and Strategy
2023 - 2024
Activities and societies: Led a cross-functional team in a business simulation, cutting costs by $374 per model and doubling revenue to $9.6B through brand repositioning.
Pursued an MSc in Marketing and Strategy at Warwick Business School, focusing on brand management, consumer behaviour, and strategic marketing.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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