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Rachid Rouchdi

@rachidrouchdi

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I scale growth, e-commerce, and marketing automation across MEA audiences in the millions.

Morocco

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What I'm looking for

I'm looking to lead growth, e-commerce, and marketing automation initiatives where I can scale acquisition, engagement, retention, and revenue through hands-on performance marketing and cross-functional execution.

At Garena, I lead live operations and growth marketing across MEA, reaching millions of active players through full-funnel Google Ads, Meta, and TikTok campaigns. I grew daily active users and player acquisition by 29% while managing $50K–$500K budgets and a cross-functional team of four.

I build automation that lets teams scale results without scaling headcount, using n8n and Zapier to cut manual reporting by 15 hours per week. I’ve also delivered nationwide Free Fire activations, esports tournaments, and community events engaging more than 5,000 participants.

As founder of Parizor.fr and Vanorelle, I own e-commerce growth end to end—from Shopify and WooCommerce builds to Google Merchant Center, paid acquisition, retention, and cart recovery. My Google Ads and Meta campaigns reached 3X ROAS, while automated SMS and email flows recovered 39% of abandoned carts.

Experience

Work history, roles, and key accomplishments

Current

Senior Live Operations & Growth Marketing Manager

Current

Garena

Apr 2022 - Present (4 years 5 months)

Led live-operations and growth marketing campaigns across the MEA region, reaching millions of active players. Owned a marketing budget of $50K–$500K and a cross-functional team of 4, growing daily active users and player acquisition by 29%.