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youssef azizi

@youssefazizi

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Performance Marketing Manager with expertise in digital advertising strategies.

Morocco

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my digital marketing skills while fostering creativity and innovation.

I am a dedicated Performance Marketing Manager with a strong background in managing and optimizing paid ad campaigns across platforms like Facebook, Instagram, and TikTok. My experience includes leading the creation of high-performing video ads and collaborating with video editors and UGC creators to bring concepts to life. I have successfully managed over $50,000 in paid media campaigns, focusing on enhancing order confirmation and delivery rates for a cosmetic brand.

In my role, I prioritize optimizing landing pages to improve conversion rates, particularly for the Cash on Delivery (COD) model. My analytical skills allow me to monitor website and campaign performance effectively, ensuring that each campaign achieves its desired results. I am passionate about continuous learning and have completed certifications in digital marketing, including Advertising with Meta and the Fundamentals of Digital Marketing from Google Digital Garage.

Experience

Work history, roles, and key accomplishments

Performance Marketing Manager

Cosmetic Brand

Jan 2022 - Present (3 years 5 months)

Managed and optimized paid ad campaigns across Facebook, Instagram, and TikTok for a cosmetic brand. Led the creation of high-performing video ads, collaborating with video editors and UGC creators from concept to execution.

Facebook Ads Instagram Ads Video Editing Landing Page Optimization Conversion Rate Optimization Cash On Delivery (COD)

Media Buyer & Digital Marketer

Confidential

Jan 2021 - Present (4 years 5 months)

Managed over $50,000 in paid media campaigns, focusing on optimizing ad creatives for high click-through rates and engagement. Concentrated on improving conversion rates and reducing cost per result.

Paid Media CTR Optimization Conversion Rate Optimization Cost Per Result Digital Marketing

Digital Marketing Assistant

Confidential

Jan 2020 - Present (5 years 5 months)

Assisted in planning and executing digital marketing activities, including content creation for social media and websites. Monitored website and campaign performance, suggesting improvements for user experience and online presence.

Digital Marketing Content Creation Social Media Data Analysis Canva WordPress wix Shopify

Internship in Web Marketing

Confidential

Jan 2019 - Present (6 years 5 months)

Assisted in executing digital marketing strategies to enhance online visibility. Supported project management and created marketing content.

Digital Marketing Strategy Project Management Google Analytics

Education

Degrees, certifications, and relevant coursework

City of Professions and Skills

Qualifying Training in Web Marketing, Web Marketing

Completed a qualifying training program focused on web marketing at the City of Professions and Skills. This program provided foundational knowledge and practical skills essential for digital marketing roles.

Office of Vocational Training and Employment Promotion

Diploma in Specialized Commerce Technician, Commerce

Obtained a diploma as a Specialized Commerce Technician from the Office of Vocational Training and Employment Promotion. This training equipped me with specialized knowledge in commercial practices and techniques.

HOUARA

High School Diploma, Humanities and Social Sciences

Received a High School Diploma with a focus on Humanities and Social Sciences from HOUARA. This foundational education provided a broad understanding of various subjects within the humanities.