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@mouaduser1

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Marketing Lead at Wassit who grew its marketplace 65% and onboarded 8,000+ users.

Morocco

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At Wassit — Online Workers Marketplace, I led marketing strategy and helped grow the platform by 65%, onboarding 8,000+ registered freelancers and service buyers. I designed acquisition campaigns for both sides of the marketplace and helped reduce user acquisition cost by 28%.

At Xmedia — Digital Marketing Agency, which I founded and owned, I scaled operations to 15+ recurring B2B and e-commerce clients. I ran campaigns across Meta Ads, Google Ads, and SEO, managing over $25,000 in ad spend and delivering an average 3.2x ROAS for e-commerce accounts.

Through freelance work on Fiverr and Upwork, I’ve delivered 60+ projects for international clients and maintained a 100% Job Success Score. I’ve also edited more than 150 commercial videos at Dial Media, improving average 3-second hook rate by 35%.

Experience

Work history, roles, and key accomplishments

Current

Freelance Client Relations & Project Specialist

Current

Fiverr & Upwork

Jan 2021 - Present (5 years 9 months)

Delivered 60+ freelance projects for international clients, maintaining a 100% Job Success Score and 98% on-time delivery rate. Managed end-to-end client communications and built long-term relationships, achieving a 40%+ repeat-business rate.

Client Relations Project Management Communication Skills CRM Fiverr Upwork

Founder & Owner

Xmedia

Jan 2023 - Dec 2025 (2 years 11 months)

Scaled agency operations from zero to 15+ recurring clients, managing over $25,000 in ad spend and delivering an average 3.2x ROAS. Directed client onboarding and produced 120+ short-form videos, increasing client organic reach by 180%.

Digital Marketing Meta Ads Google Ads SEO Google Analytics Meta Business Suite Premiere Pro After Effects Photoshop Client Onboarding CRM

Head of Marketing

Wassit

Jan 2023 - Dec 2024 (1 year 11 months)

Led marketing strategy, driving platform growth by 65% and onboarding 8,000+ users. Designed dual-funnel campaigns, reducing CAC by 28% and improving 30-day user retention by 22%.

Marketing Strategy Social Media SEO Content Distribution Google Analytics CAC Optimization Retention

Digital Content & Commercial Editor

Dial Media

Jan 2022 - Dec 2024 (2 years 11 months)

Edited and delivered 150+ commercial video ads, boosting average 3-second hook rate by 35% and CTR by 2.4x. Repurposed campaign footage into multi-platform variations for A/B testing.

Video Editing Premiere Pro After Effects Motion Graphics A B Testing Content Strategy

Sales Closer & Customer Service Assistant

Yonetwork

Jan 2022 - Dec 2023 (1 year 11 months)

Closed sales leads with a 24% conversion rate, exceeding targets by 15%. Confirmed 500+ orders, reducing errors by 18%, and maintained a 93% first-contact resolution rate with a CSAT of 4.8/5.

Sales Closing Customer Service Order Management Objection Handling CRM Communication Skills

Education

Degrees, certifications, and relevant coursework

Sidi Mohamed Ben Abdellah University

Bachelor's Degree, English Studies

2022 - 2025

Grade: Honors

Graduated with Honors. Authored a mixed-method research dissertation on the role of documentary films in tourism in Morocco, with Fez as a case study.

Udemy

The Complete Digital Marketing Guide – 27 Courses in 1, Digital Marketing

2021 - 2023

Completed a comprehensive digital marketing course covering social media strategy, paid advertising, SEO, WordPress, YouTube, and ChatGPT & prompt engineering.