NOURA AIT ELHAJ

I've supported CRO and growth marketing projects at DigiThrive, auditing Shopify stores and identifying friction across product pages and customer journeys.

I analyze funnel metrics, heatmaps, session recordings, and scroll maps to develop optimization hypotheses and support A/B test planning and analysis. My recommendations have focused on product pages, upsells, cart experiences, and user flows, using metrics including CVR, AOV, RPV, and funnel performance.

Previously, I contributed marketing copy, social media calendars, email campaigns, quizzes, and polls at Technopek. At Elief Agency, I supported digital marketing initiatives and helped organize the BHNS Agadir inauguration event.

I'm a marketing graduate interested in solving business problems through data, experimentation, and customer experiences that drive measurable results.