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hidaya zizou

@hidayazizou

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Dynamic marketing manager with expertise in data-driven strategies.

Morocco

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters creativity and growth.

I am a marketing manager with a Master's in Marketing and Commercial Strategy, and I have a proven track record of leading cross-functional teams to implement data-driven marketing campaigns. My experience at Babel Box has equipped me with the skills to optimize online sales and enhance customer engagement, driving sustained business growth.

Throughout my career, I have developed expertise in SEO and SEM strategies, which have significantly improved brand visibility and reach. My freelance work as a Social Media Manager allowed me to create and execute content strategies that increased engagement and follower growth for various clients. I am passionate about leveraging data analytics to inform marketing decisions and foster customer loyalty.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Babel Box

Jan 2022 - Dec 2024 (2 years 11 months)

Led cross-functional teams to implement data-driven marketing campaigns, optimize online sales, and enhance customer engagement for sustained business growth. Utilized expertise in SEO and SEM strategies to drive organic and paid search traffic, improving brand visibility and reach.

SEO SEM Data Driven Marketing Customer Engagement Cross Functional Team Leadership Digital Marketing Content Strategy Paid Advertising

Social Media Manager

Freelance

Jan 2020 - Dec 2022 (2 years 11 months)

Managed social media accounts for clients, creating and executing content strategies that increased engagement and follower growth. Developed and implemented paid advertising campaigns that resulted in significant website conversions for an e-commerce client.

Social Media Management Content Strategy Paid Advertising Follower Growth Digital Marketing Campaign Management Client Management

CRM (Customer Relationship Management)

DigitalproCall

Jan 2021 - Dec 2021 (11 months)

Managed customer data, tracked interactions, and automated sales processes. Handled support, ran targeted marketing campaigns, analyzed customer insights, and fostered satisfaction and loyalty.

CRM Sales Automation Customer Support Customer Insights Customer Satisfaction Data Analysis

Commercial Agent

Digisell

Jan 2020 - Dec 2020 (11 months)

Prospected and managed client relationships, conducted sales presentations, and negotiated and closed deals. Collaborated with internal teams to meet sales targets and enhance customer satisfaction, using data from telemarketing representatives to pursue promising leads.

Client Relationship Management Sales Presentations Negotiation Sales Closing Sales Targets Customer Satisfaction Lead Generation Sales Strategy

Event Manager

Rave Club

Jan 2018 - Dec 2020 (2 years 11 months)

Worked with clients to identify their needs and ensure customer satisfaction. Organized facilities and details such as decor, entertainment, transportation, location, invite list, guests, and equipment.

Event Management Customer Satisfaction Logistics Coordination Decor Planning Entertainment Booking Transportation Management Guest Management Equipment Management

Team Leader

AIESEC

Jan 2018 - Dec 2020 (2 years 11 months)

Developed leadership skills among team members and contributed to the organization's broader mission of promoting cross-cultural understanding and positive social impact. Managed a diverse group of individuals and inspired them to achieve collective goals.

Team Leadership Social Impact Team Management Leadership Development Collaboration Mentorship Project Coordination

Education

Degrees, certifications, and relevant coursework

Ibn Tofail University

Bachelor's in French Linguistics, French Linguistics

2021 - 2024

Undertook a Bachelor's degree in French Linguistics, exploring the structure, evolution, and use of the French language. Enhanced linguistic analysis skills and cultural understanding.

HIDAYA EDUCATION ENCG

Master's in Marketing and Commercial Strategy, Marketing and Commercial Strategy

2021 - 2023

Pursued a Master's degree focusing on advanced marketing techniques and commercial strategies. Gained expertise in market analysis, brand management, and strategic planning.

Ibn Tofail University

Bachelor's in English Literature, English Literature

2017 - 2020

Completed a Bachelor's degree in English Literature, focusing on literary analysis, critical theory, and cultural studies. Developed strong analytical and communication skills through extensive reading and writing.