Ayoub Kaddouri
@ayoubkaddouri
Data-driven growth hacker specializing in paid media, SEO, CRO, and lifecycle marketing.
MoroccoWhat I'm looking for
I am a data-driven Growth Hacker with 8+ years building scalable growth systems across SaaS, eCommerce, development, and e-learning. I combine paid media, SEO, CRO, lifecycle marketing and technical fluency in analytics, automation and experimentation to drive acquisition, activation and retention.
I have managed over $1M in ad spend, implemented repeatable experimentation frameworks applied to 150+ campaigns, and increased landing page conversion rates by 38% while boosting ROAS to 4x through advanced attribution and product-led growth tactics.
Experience
Work history, roles, and key accomplishments
Growth Lead
TRM
May 2023 - Present (3 years 1 month)
Designed and executed multi-channel acquisition campaigns managing $500K annual budgets and increased average ROAS to 4x using advanced attribution and real-time funnel optimization.
Growth Hacker & Marketing Lead
Alphorm
May 2020 - May 2023 (3 years)
Drove organic growth via YouTube SEO and inbound strategies to triple qualified organic traffic and raised trial-to-paid conversion from 11% to 22% through lifecycle email campaigns and cohort analysis.
Media Buyer & Junior Data Analyst
Globres
Jan 2017 - May 2020 (3 years 4 months)
Built and optimized paid media campaigns for hotels achieving 3x revenue uplift and implemented GTM conversion tracking with Looker Studio reports to enable data-driven budget decisions.
Education
Degrees, certifications, and relevant coursework
ISTA NTIC Beni Mellal
Specialized Technician Diploma, Information Technology / Networks and Telecommunications
2013 - 2015
Completed a specialized technician diploma focused on data-driven growth and technical skills in analytics and automation from 2013 to 2015.
Bir Anzaran High School
Baccalauréat, Physical Sciences
2010 - 2013
Completed Baccalauréat in Physical Sciences, preparing foundational knowledge in science from 2010 to 2013.
Tech stack
Software and tools used professionally
Availability
Location
MoroccoAuthorized to work in
Job categories
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