Open to opportunities

Omar Slaoui

@omarslaoui1

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Growth-focused marketer with expertise in digital strategies and analytics.

Morocco

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What I'm looking for

I am looking for a role that fosters creativity and analytical thinking, with opportunities for growth and impactful projects.

As a Growth Marketing Manager with over 5 years of experience, I specialize in driving acquisition, retention, and revenue growth across various sectors, including e-commerce and mobile applications. My journey has been marked by a passion for combining creativity with data-driven strategies to enhance key performance indicators and overall business outcomes.

In my current role at F4A Maroc, I have successfully led multi-channel growth campaigns that reduced customer acquisition costs by 20% and improved conversion rates by 15%. My collaborative approach with cross-functional teams has enabled me to design and execute effective growth experiments, resulting in a significant increase in qualified leads and sales cycle efficiency. I thrive on challenges and continuously seek innovative ways to optimize marketing strategies.

With a strong foundation in digital growth strategy, A/B testing, and CRM automation, I am dedicated to leveraging my skills to contribute to impactful marketing initiatives. I am excited about the opportunity to further develop my career in a dynamic environment that values creativity and analytical thinking.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

F4A MAROC

Jan 2022 - Present (3 years 6 months)

Led multi-channel growth campaigns across Google, Meta, and TikTok, reducing CAC by 20% and increasing qualified leads by 30%. Collaborated with Product to redesign the acquisition and checkout funnel, improving conversion rates by 15%.

Google Ads Meta Ads HubSpot A B Testing Funnel Optimization Go To Market Strategy Data Analytics SEO SEM

Freelance Digital Marketing Manager

Blueside Host & Home

Mar 2024 - Present (1 year 4 months)

Developed acquisition and onboarding funnels tailored to high-end apartment hosts, improving activation by 22%. Boosted organic traffic by 25% through SEO audits and implementation.

SEO A B Testing Funnel Optimization Email Marketing Digital Marketing

Lead Generation & Lifecycle Marketing Consultant

Freelance

Jun 2020 - Present (5 years 1 month)

Provided growth consulting to startups and SMBs across various industries. Reduced CPL by 30% using performance-driven SEM and CRO tactics.

Lead Generation Lifecycle Marketing SEM CRO HubSpot Mailchimp A B Testing

Online Manager

Jumbo Morocco Incoming

Sep 2019 - Present (5 years 10 months)

Negotiated B2B digital partnerships that grew revenue by 15%. Developed online performance dashboards and client-specific growth reports.

B2B Performance Dashboards Revenue Digital Strategy

E-commerce Manager

Hôtel Marrakech Le Tichka

Mar 2019 - Present (6 years 4 months)

Managed all online channels and improved rate parity across platforms. Drove booking growth through SEO improvements and OTA coordination.

Rate Parity SEO OTA Coordination Bookings Growth Digital Marketing

Education

Degrees, certifications, and relevant coursework

FSJES Ain Sebaâ, Casablanca

Licence Professionnelle en Management Hôtelier et Tourisme, Management Hôtelier et Tourisme

Completed a professional license in Hotel and Tourism Management, gaining expertise in hospitality operations and tourism industry dynamics. Focused on management principles relevant to the hotel and tourism sectors.

FPK, Khouribga

Première Année en Économie et Gestion, Économie et Gestion

Completed the first year in Economics and Management, building foundational knowledge in economic principles and business management. Studied core concepts relevant to economic analysis and organizational administration.