Hidaya Ziani

I am a results-driven marketing manager with experience leading cross-functional teams to implement data-driven campaigns that optimize online sales and boost customer engagement. I combine hands-on digital marketing expertise with strategic commercial insights developed through graduate study in marketing and commercial strategy.

At Babel Box I led initiatives to improve organic and paid search performance through SEO and SEM, contributing to increased visibility and revenue. As a freelance social media manager I created and executed content and paid-ad strategies that grew engagement and follower bases for clients, including ecommerce conversions.

My background includes CRM work—managing customer data, automations, and targeted campaigns—and commercial roles focused on prospecting, negotiation, and closing to meet sales targets. I apply data analytics and customer insights to inform campaign optimization and loyalty-building efforts.

I bring strong communication, project management, and leadership skills from roles in events, sales, and team leadership with AIESEC. I am energetic, conscientious, and disciplined, focused on delivering measurable marketing results and collaborative team outcomes.