Open to opportunities

Rachel Leshno

@rachelleshno

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Senior Social Media Strategist translating consumer insights into audience intelligence and influencer-led growth.

United States

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What I'm looking for

I’m looking to lead audience intelligence and consumer insights that directly shape paid social, search, and influencer strategy—especially in regulated and accessibility-focused environments—while partnering with cross-functional leaders to turn research into measurable decisions.

I’m a Senior Social Media Strategist who translates audience psychology into strategic decisions across consumer insights, paid social, and influencer marketing. I build audience intelligence systems stakeholders can act on, using rigorous longitudinal behavioral research and cross-platform analysis.

In my recent work, I led audience research and behavioral strategy for $2M+ annual media budgets across 20+ concurrent campaigns for regulated-industry clients. I built behavioral segmentation frameworks using MRI-Simmons and Social Explorer, and I spearheaded influencer marketing programs with proprietary creator vetting—driving a 60% improvement in creator-content alignment with zero brand safety incidents.

I’m especially proud of how I apply insight-to-execution when data is missing: I developed and then trained teams to replicate behavioral research methodologies for accessibility-focused campaigns. From pre-launch behavioral hypotheses to strategy-ready content recommendations, I help senior leaders shift how they approach content accessibility and execution.

Before that, I served as a Consumer Insights Consultant and a Business Analyst/Operations Specialist—translating platform analytics and user research into executive-ready reporting and engineering-friendly requirements. I bring a cross-functional, operational mindset, grounded in research methods and KPI tracking, to ensure campaigns perform and teams can repeat success.

Experience

Work history, roles, and key accomplishments

Current

Stage Manager

Current

Arcadia Theater

Mar 2026 - Present (4 months)

Lead cross-functional coordination and organizational systems for 20+ cast and crew across a full theatrical production. Translate complex production information into clear, actionable communication and conduct behavioral observation to optimize team dynamics and performance outcomes.

Cross functional Coordination Team Dynamics Observation Performance Optimization

Senior Social Media Strategist

OpAD Media Solutions LLC

Mar 2022 - Nov 2025 (3 years 8 months)

Led audience research and behavioral strategy for $2M+ annual media budgets across 20+ concurrent campaigns for regulated-industry clients, translating consumer insights into paid social/search and influencer decisions. Built behavioral segmentation frameworks with MRI-Simmons and Social Explorer, launched a high-risk influencer program with a proprietary creator vetting methodology, and improved

Segmentation MRI Simmon Social Explorer Influencer Marketing Strategy Behavioral Research Meta Business Suite Creator Vetting

Consumer Insights Consultant

Harris Digital

Jan 2021 - May 2022 (1 year 4 months)

Developed audience-informed content strategy using behavioral pattern analysis and competitive positioning research, driving 748% Instagram engagement growth and 700% e-commerce revenue growth. Translated platform analytics into executive-ready reporting and identified strategic opportunities across five concurrent brand accounts.

Consumer Insights Competitive Research Content Strategy Executive Reporting KPI Tracking E commerce analytics

Business Analyst / Operations Specialist

Katz Media Group

Mar 2016 - Mar 2022 (6 years)

Conducted user research and translated findings into strategic product requirements for engineering teams after promotion to Business Analyst. Managed operational workflows across 35+ TV markets simultaneously and supported leadership decisions through forward-looking recommendations for digital and creator economy investment.

User Research Business Analysis Cross Functional Collaboration Data Informed Decision Making

Education

Degrees, certifications, and relevant coursework

Hofstra University

Bachelor of Arts, Drama

Activities and societies: Minor: Radio, Film & TV.

Earned a B.A. in Drama (Directing, Stage Management, Video Editing).

Grand Canyon University

Master of Science, Psychology (General and Forensic)

Earned an M.S. in Psychology (General and Forensic), covering neuropsychology, abnormal psychology, forensic behavioral analysis, and cognitive psychology.