At Horizon Media, I oversee $65MM+ in paid social investment for Capital One across six product lines. I launched Discover’s paid social presence in four weeks by adapting Capital One’s planning and trafficking model to a new account.
I lead paid media activation for a $2.5MM creator content investment and am running an incrementality study to measure brand-health lift ahead of 2027 planning. I also negotiate joint business partnerships that secure $5MM+ in added-value benefits for clients.
As Associate Director, I grew media investment to $30MM+ through line-of-business expansion, launching new card products and measuring impact through brand-lift and conversion studies. I launched a first-to-market TikTok Live partnership for an inaugural MLB sponsorship, achieving a six-point lift in brand awareness.
Earlier at Horizon Media, I built semi-automated pacing and reporting infrastructure and developed process frameworks as the account grew. I hold an MA in Consumer Psychology from New York University, focused on consumer behavior and market research.
