Open to opportunities

alisha sutcliffe

@alishasutcliffe

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Senior digital marketing strategist driving growth through paid media, social, content, and analytics.

United States

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What I'm looking for

I seek a collaborative role leading social and paid strategies where I can drive measurable growth, mentor teams, and optimize content and analytics for ROI.

I am a senior digital marketing strategist with 10 years of experience building paid media and social programs, designing content strategy, and using analytics to drive measurable growth. I have led social teams, implemented LinkedIn, YouTube, and Google ad strategies, and restructured websites with attention to UX and ADA compliance.

I excel at cross-functional collaboration, training stakeholders, and creating repeatable processes and documentation for digital departments. My work has produced organic audience growth, successful event promotion, improved discoverability, and award-winning social campaigns.

Experience

Work history, roles, and key accomplishments

Current

Sr. Digital Content Strategist

Current

University of Cincinnati - 1819 Innovation Hub

Jan 2024 - Present (2 years 5 months)

Managed social media team and led paid media strategy, growing LinkedIn by 10,000 organic followers in the first year and restructuring the website for ADA compliance while improving UX/UI and content governance.

Content Strategy Social Media Management Paid Media UI UX Training Content Planning

Sr. Social Media Manager

2060 Digital

Mar 2021 - Jan 2024 (2 years 10 months)

Planned and executed social media and paid advertising campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.), optimized content for SEO, and managed cross-channel brand consistency to drive engagement and growth.

Social Media Strategy Paid Advertising Meta Certified Email Marketing SEO Analytics Project Management

Social & Digital Media Specialist

Hard Rock

Feb 2020 - Feb 2021 (1 year)

Led content creation and digital discoverability initiatives during a rebrand/merger period, producing video, photo, and ad assets while improving online visibility across Google Business, TripAdvisor, and review platforms.

Content Creation Video Production Discoverability Reputation Management Social Media Management Analytics

Social & Digital Media Specialist

Revworx

May 2018 - Jan 2020 (1 year 8 months)

Produced tailored content (text, images, video) and blog posts to enhance brand authority and SEO, executed social media marketing strategies, and increased audience engagement across platforms.

Content Creation Blogs Social Media Marketing SEO Analytics Campaign Strategy Blog

PR & Social Media Marketing

Northlich

Jul 2016 - Jun 2018 (1 year 11 months)

Developed and executed social media strategies, created ad and organic content, coordinated influencer partnerships and photo shoots, and delivered monthly performance reports to inform client strategy.

Ads Influencer Marketing Photo Shoot Collaboration Reporting Project Management Client Relations