alisha sutcliffe
@alishasutcliffe
Senior digital marketing strategist driving growth through paid media, social, content, and analytics.
United StatesWhat I'm looking for
I am a senior digital marketing strategist with 10 years of experience building paid media and social programs, designing content strategy, and using analytics to drive measurable growth. I have led social teams, implemented LinkedIn, YouTube, and Google ad strategies, and restructured websites with attention to UX and ADA compliance.
I excel at cross-functional collaboration, training stakeholders, and creating repeatable processes and documentation for digital departments. My work has produced organic audience growth, successful event promotion, improved discoverability, and award-winning social campaigns.
Experience
Work history, roles, and key accomplishments
Sr. Digital Content Strategist
University of Cincinnati - 1819 Innovation Hub
Jan 2024 - Present (1 year 9 months)
Managed social media team and led paid media strategy, growing LinkedIn by 10,000 organic followers in the first year and restructuring the website for ADA compliance while improving UX/UI and content governance.
Sr. Social Media Manager
2060 Digital
Mar 2021 - Jan 2024 (2 years 10 months)
Planned and executed social media and paid advertising campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.), optimized content for SEO, and managed cross-channel brand consistency to drive engagement and growth.
Social & Digital Media Specialist
Hard Rock
Feb 2020 - Feb 2021 (1 year)
Led content creation and digital discoverability initiatives during a rebrand/merger period, producing video, photo, and ad assets while improving online visibility across Google Business, TripAdvisor, and review platforms.
Social & Digital Media Specialist
Revworx
May 2018 - Jan 2020 (1 year 8 months)
Produced tailored content (text, images, video) and blog posts to enhance brand authority and SEO, executed social media marketing strategies, and increased audience engagement across platforms.
PR & Social Media Marketing
Northlich
Jul 2016 - Jun 2018 (1 year 11 months)
Developed and executed social media strategies, created ad and organic content, coordinated influencer partnerships and photo shoots, and delivered monthly performance reports to inform client strategy.
Education
Degrees, certifications, and relevant coursework
NUNorthern Kentucky University
Bachelor of Arts, Public Relations
Completed a Bachelor of Arts in Public Relations with a focus in Management, graduating in May 2016.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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