My media buying practice projects focus on testing ad copy and social creative to improve click-through rates and keep brand voice consistent.
I design visual assets for social platforms, analyze competitor advertising and digital marketing trends, and manage creative testing to identify effective formats and visual hooks.
I also synthesize performance metrics into reports for decision-making and content planning, while documenting campaign workflows across projects.
In remote and digital support environments, I handled customer communications, provided technical assistance, and used feedback trends to suggest improvements to service and community engagement. I hold a Google Analytics Certification and a Diploma in Buyer Management.
