I've driven brand strategy and digital growth at FCB Chicago, turning paid media, social, website, and consumer research into recommendations that increased social engagement by 42% and organic traffic by 30%.
I led a consumer research initiative drawing on 5,000+ survey responses, helping boost retention by 18% and generating $1.2M in new revenue through a $42 increase in customer lifetime value. I also developed a zero-party data strategy used by five client teams.
At InContext Solutions, I lead 3–7 virtual content projects at once, managing timelines, budgets, reporting, and cross-functional platform improvements. I enjoy building clear go-to-market stories, improving workflows, and helping teams execute high-impact brand programs.

