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@nicoletrimble
Senior social, influencer, and digital marketing strategist driving growth and revenue for entertainment and consumer brands.
I am a senior social media and influencer marketing strategist with extensive experience leading teams and developing campaign-based and always-on strategies for entertainment and consumer brands.
I have managed and grown teams of up to 11 people, overseen portfolios of 50+ accounts and multi-million dollar budgets, and driven substantial revenue growth—such as growing a company’s revenue by 200% in one year.
My work blends audience development, analytics, content pillar ideation, influencer programs, platform audits, and creative direction; I’ve led new business pitches and secured global AOR retainers while maintaining strong client retention and upsell performance.
I am results-oriented, collaborative across account, paid, and creative teams, and recognized with industry awards including Clio Entertainment, Shorty, Webby honors, and ANA Multicultural Excellence Awards.
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Work history, roles, and key accomplishments
Cynosure Creative Agency
Jan 2025 - Present (10 months)
Providing strategic direction for social campaigns and always-on programs for entertainment clients, including analytics, content pillars, influencer selection, and campaign pitching.
Cynosure Creative Agency
Mar 2023 - Dec 2024 (1 year 9 months)
Developed campaign-based and always-on social strategies for entertainment clients, led creative ideation and platform audits, and contributed to new business that expanded agency offerings and client positioning.
High-Traffic Client Upgrade
Oct 2021 - Feb 2023 (1 year 4 months)
Led a team of 10 managing monthly retainers for 50+ clients across entertainment and CPG, driving strategic development and growing company revenue by 200% in one year.
Interdependence Public Relations
Jun 2021 - Sep 2021 (3 months)
Managed an 11-person team across 15+ accounts (B2B, CPG, celebrity), led integrated trainings, new business efforts, and owned department pricing, profitability, and resourcing.
SocialFly
Jan 2021 - Jun 2021 (5 months)
Led strategy for seven-person team across 12+ retainer clients covering organic, paid, production, and influencer work; managed $2.75M revenue, increased upsells 20%, and renewed 80%+ of Meta contracts.
SocialFly
Apr 2020 - Dec 2020 (8 months)
Managed the small business division (~14 accounts), upsold $150K in services in four months, and maintained strong client relations and cross-department performance.
Island Brands
Feb 2020 - Mar 2020 (1 month)
Owned social presence and strategic development across 14 channels, secured ambassadors and influencers, and drove campaign creation to elevate brand awareness.
AM City
Feb 2019 - Dec 2019 (10 months)
Directed content and campaigns across seven markets with a 14-person staff, optimizing social distribution to drive engagement and company growth.
CHStoday
Dec 2017 - Feb 2019 (1 year 2 months)
Managed audience growth across e-newsletter, web, and social to 60,000+ users, and sold $234,771 in annual advertising partnerships.
The Urban Electric Company
Jul 2017 - Dec 2017 (5 months)
Developed annual advertising strategy, implemented tracking across short links and Google Analytics, and managed paid social campaigns.
Refinery29
Apr 2016 - Mar 2017 (11 months)
Managed seven social editors and strategy for 12 channels reaching 8.5M followers, and launched social-first initiatives and influencer programs to amplify high-profile content.
Horizon Media
Jan 2016 - Apr 2016 (3 months)
Oversaw a six-person team across six client accounts and led advanced social projects including influencer, experiential, and partnership initiatives.
Horizon Media
Feb 2015 - Jan 2016 (11 months)
Led social strategy for Stoli Vodka, contributing to recognition as #1 Spirit Brand on social and delivering award-nominated engagement campaigns.
Horizon Media
Jul 2014 - Feb 2015 (7 months)
Planned and executed digital and social campaigns for A+E Networks (Lifetime, HISTORY) with budgets up to $2M+, focusing on content and channel strategy.
Degrees, certifications, and relevant coursework
Bachelor of Journalism; Bachelor of Arts, Journalism; Spanish-Hispanic Studies
2006 - 2010
Grade: GPA: 3.8/4.0
Completed undergraduate studies with a focus on journalism and Spanish-Hispanic studies, earning a strong academic record (GPA: 3.8/4.0).
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