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Nicole Trimble

@nicoletrimble

Senior social, influencer, and digital marketing strategist driving growth and revenue for entertainment and consumer brands.

United States

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What I'm looking for

I’m seeking senior director-level social or digital marketing roles where I can lead cross-functional teams, drive growth through integrated influencer and content strategies, and contribute to new business and revenue expansion.

I am a senior social media and influencer marketing strategist with extensive experience leading teams and developing campaign-based and always-on strategies for entertainment and consumer brands.

I have managed and grown teams of up to 11 people, overseen portfolios of 50+ accounts and multi-million dollar budgets, and driven substantial revenue growth—such as growing a company’s revenue by 200% in one year.

My work blends audience development, analytics, content pillar ideation, influencer programs, platform audits, and creative direction; I’ve led new business pitches and secured global AOR retainers while maintaining strong client retention and upsell performance.

I am results-oriented, collaborative across account, paid, and creative teams, and recognized with industry awards including Clio Entertainment, Shorty, Webby honors, and ANA Multicultural Excellence Awards.

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Experience

Work history, roles, and key accomplishments

Current

Director, Social Media Strategy

Current

Cynosure Creative Agency

Jan 2025 - Present (10 months)

Providing strategic direction for social campaigns and always-on programs for entertainment clients, including analytics, content pillars, influencer selection, and campaign pitching.

Social Strategy Influencer Selection Content Pillars Analytics Audience Development Platform Strategy

Director, Social Media Strategy

Cynosure Creative Agency

Mar 2023 - Dec 2024 (1 year 9 months)

Developed campaign-based and always-on social strategies for entertainment clients, led creative ideation and platform audits, and contributed to new business that expanded agency offerings and client positioning.

Social Strategy Influencer Marketing Audience Development

Director, Social Media

High-Traffic Client Upgrade

Oct 2021 - Feb 2023 (1 year 4 months)

Led a team of 10 managing monthly retainers for 50+ clients across entertainment and CPG, driving strategic development and growing company revenue by 200% in one year.

Team Leadership Strategic Development Revenue Growth Cross Functional Collaboration

Director, Social Media

Interdependence Public Relations

Jun 2021 - Sep 2021 (3 months)

Managed an 11-person team across 15+ accounts (B2B, CPG, celebrity), led integrated trainings, new business efforts, and owned department pricing, profitability, and resourcing.

Team Management Integrated Training Account Management Resource Planning

Associate Director, Strategy & Accounts

SocialFly

Jan 2021 - Jun 2021 (5 months)

Led strategy for seven-person team across 12+ retainer clients covering organic, paid, production, and influencer work; managed $2.75M revenue, increased upsells 20%, and renewed 80%+ of Meta contracts.

Social Strategy Paid Media Influencer Marketing

Account Supervisor, Strategy & Accounts

SocialFly

Apr 2020 - Dec 2020 (8 months)

Managed the small business division (~14 accounts), upsold $150K in services in four months, and maintained strong client relations and cross-department performance.

Account Management Upselling Client Relations Performance Tracking

Director of Social Media and Content

Island Brands

Feb 2020 - Mar 2020 (1 month)

Owned social presence and strategic development across 14 channels, secured ambassadors and influencers, and drove campaign creation to elevate brand awareness.

Influencer Partnerships Channel Management Campaign Development Brand Awareness

Original Conversations Manager

AM City

Feb 2019 - Dec 2019 (10 months)

Directed content and campaigns across seven markets with a 14-person staff, optimizing social distribution to drive engagement and company growth.

Team Management Audience Growth Performance Analysis

Engagement Editor

CHStoday

Dec 2017 - Feb 2019 (1 year 2 months)

Managed audience growth across e-newsletter, web, and social to 60,000+ users, and sold $234,771 in annual advertising partnerships.

Audience Development Newsletter Growth Ad Sales Partnership Management

Marketing Coordinator

The Urban Electric Company

Jul 2017 - Dec 2017 (5 months)

Developed annual advertising strategy, implemented tracking across short links and Google Analytics, and managed paid social campaigns.

Advertising Strategy Paid Social Google Analytics Performance Analysis

Senior Social Media Strategist

Refinery29

Apr 2016 - Mar 2017 (11 months)

Managed seven social editors and strategy for 12 channels reaching 8.5M followers, and launched social-first initiatives and influencer programs to amplify high-profile content.

Social Leadership Editorial Management Content Amplification

Supervisor, Social Strategy and Community

Horizon Media

Jan 2016 - Apr 2016 (3 months)

Oversaw a six-person team across six client accounts and led advanced social projects including influencer, experiential, and partnership initiatives.

Team Supervision Social Strategy Experiential Marketing Partnerships

Senior Community Strategist

Horizon Media

Feb 2015 - Jan 2016 (11 months)

Led social strategy for Stoli Vodka, contributing to recognition as #1 Spirit Brand on social and delivering award-nominated engagement campaigns.

Community Strategy Social Recognition Influencer Collaboration Content Strategy

Senior Social Media Strategist

Horizon Media

Jul 2014 - Feb 2015 (7 months)

Planned and executed digital and social campaigns for A+E Networks (Lifetime, HISTORY) with budgets up to $2M+, focusing on content and channel strategy.

Campaign Planning Social Strategy Content Programming Media Planning