Rachel Bartlett
@rachelbartlett
Senior UX Researcher who turns user insights into high-impact product decisions.
What I'm looking for
I’m an Impact UX Researcher with 7+ years of experience helping teams understand users, improve digital experiences, and make confident product decisions. I’m especially drawn to translating research into recommendations that lead to outcomes people can feel.
My work has influenced product changes adopted by Google’s Accessibility Team, and I’ve delivered measurable business impact—$2.7M annual savings through pricing optimization, 18% faster customer navigation, and 35% reduction in insurance workflow inefficiencies. Across my background, I’ve led 50+ research studies and conducted 200+ customer interviews.
As Founder & Principal UX Researcher at RB Consulting, I lead user research, usability testing, and workshops, then synthesize findings into actionable product direction for cross-functional teams. I also consult on research and accessibility evaluations for education and other platforms.
I previously served as UX Research Lead (contract) and as a UX Researcher & Product Designer at Hy-Vee, where I combined research with design to improve shopping experiences and support a pricing platform generating $2.7M in annual savings.
Experience
Work history, roles, and key accomplishments
Founder & Principal UX Researcher
RB Consulting
Jan 2023 - Present (3 years 7 months)
Led user research, usability testing, and workshops across multiple industries. Translated research into product recommendations and presented findings to cross-functional teams and executive leadership.
UX Researcher & Product Designer
Hy-Vee, Inc.
Jan 2018 - Jan 2022 (4 years)
Conducted interviews, usability testing, and discovery research, and designed a pricing platform generating $2.7M in annual savings. Improved digital shopping experiences, reducing navigation time by 18%.
UX Accessibility Researcher
University of Iowa
Jan 2017 - Jan 2018 (1 year)
Conducted accessibility research later adopted by Google's Accessibility Team and published research at a researcher and international conference.
UX Consultant
Lean Techniques
Jan 2024 - Present (2 years 7 months)
Conducted research and accessibility evaluations for an education platform.
UX Research Lead
Uplift Delivery
Jan 2023 - Present (3 years 7 months)
Led customer and agent research to help reduce process inefficiencies by 35%. Facilitated workshops and used customer insights to drive improvements.
Education
Degrees, certifications, and relevant coursework
The University of Iowa
Bachelor of Arts, Computer Science Informatics (Human-Computer Interaction)
Earned a B.A. in Computer Science Informatics with a focus on Human-Computer Interaction.
The University of Iowa
Bachelor of Arts, Psychology
Earned a B.A. in Psychology.
Tech stack
Software and tools used professionally
Optimize
Google Tag Manager
Data Studio
Google Docs
Microsoft SharePoint
Gmail
Google Drive
Google Analytics
Maze
Figma
Adobe Photoshop
Adobe XD
Sketch
Microsoft Teams
Jira
React
JavaScript
Python
HTML5
CSS 3
Google Workspace
Microsoft Office 365
WordPress
Google Sheets
Microsoft Excel
UserTesting
Miro
Zoom
Google Meet
Squarespace
Balsamiq
Google BigQuery
Adobe Illustrator
Adobe After Effects
Microsoft Power BI
UserZoom
SurveyMonkey
Dovetail
MURAL
Qualtrics
Otter.ai
Make
Square Developer Platform
FigJam
Microsoft Word
Google Docs & Drive
Availability
Location
Authorized to work in
Website
RachelBartlett.meSocial media
Job categories
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