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Rachel BartlettRB
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Rachel Bartlett

@rachelbartlett

Senior UX Researcher who turns user insights into high-impact product decisions.

Zimbabwe
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What I'm looking for

I’m looking to join a team where I can lead user research and usability testing, translate findings into product recommendations, and help build accessible, high-performing experiences through cross-functional collaboration.

I’m an Impact UX Researcher with 7+ years of experience helping teams understand users, improve digital experiences, and make confident product decisions. I’m especially drawn to translating research into recommendations that lead to outcomes people can feel.

My work has influenced product changes adopted by Google’s Accessibility Team, and I’ve delivered measurable business impact—$2.7M annual savings through pricing optimization, 18% faster customer navigation, and 35% reduction in insurance workflow inefficiencies. Across my background, I’ve led 50+ research studies and conducted 200+ customer interviews.

As Founder & Principal UX Researcher at RB Consulting, I lead user research, usability testing, and workshops, then synthesize findings into actionable product direction for cross-functional teams. I also consult on research and accessibility evaluations for education and other platforms.

I previously served as UX Research Lead (contract) and as a UX Researcher & Product Designer at Hy-Vee, where I combined research with design to improve shopping experiences and support a pricing platform generating $2.7M in annual savings.

Experience

Work history, roles, and key accomplishments

UI

UX Accessibility Researcher

University of Iowa

Jan 2017 - Jan 2018 (1 year)

Conducted accessibility research later adopted by Google's Accessibility Team and published research at a researcher and international conference.

Education

Degrees, certifications, and relevant coursework

The University of Iowa logoTI

The University of Iowa

Bachelor of Arts, Computer Science Informatics (Human-Computer Interaction)

Earned a B.A. in Computer Science Informatics with a focus on Human-Computer Interaction.

The University of Iowa logoTI

The University of Iowa

Bachelor of Arts, Psychology

Earned a B.A. in Psychology.

Tech stack

Software and tools used professionally

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