Open to opportunities

Patricia Costello

@patriciacostello

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Experienced UX Researcher focused on human-centered design solutions.

United States

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What I'm looking for

I am looking for a role that values collaboration, innovation, and user-centered design, with opportunities for professional growth.

I am an experienced UX Researcher and behavioral scientist with over a decade of expertise in enhancing digital services for agency clients and public-sector organizations. My strong foundation in human-centered design allows me to lead mixed-methods research from discovery through delivery, ensuring that insights align with accessibility standards and client goals. I am passionate about creating inclusive, research-driven solutions that are clear, usable, and accessible to all users.

At Bixal, I led UX research for the mobile-first vote.gov website, contributing to a 12% increase in voter registration through strategic planning and iterative research. My collaborative approach has enabled me to work effectively with cross-functional teams, translating research insights into intuitive user journeys. I have also established UX research teams in previous roles, significantly improving project turnaround times and enhancing user engagement across various sectors, including healthcare and education.

Experience

Work history, roles, and key accomplishments

Current

Principal User Experience Researcher

Current

Bixal

Mar 2022 - Present (3 years 3 months)

Led UX research for vote.gov, supporting federal partners through iterative research and strategic planning. Drove accessibility and usability improvements for 1MM+ annual visitors, contributing to a 12% increase in voter registration.

UX Research Usability Testing Survey Design User Journey Mapping Accessibility

UX Researcher | Human Factors

Jun 2010 - Mar 2024 (13 years 9 months)

Planned and executed user research projects across enterprise, government, healthcare, insurance, and AI sectors. Supported multiple clients simultaneously, navigating shifting priorities and tight timelines to deliver high-quality research insights.

User Research Usability Testing Generative AI Research Operations Qualitative Research Product Development

Director, Online Psychology Program & UX Research Initiatives

Walden University

Feb 2012 - Mar 2022 (10 years 1 month)

Managed Walden University's online BS in Psychology program, overseeing curriculum development, academic policy, and course scheduling for 800+ students. Established the university's first UX research team, leading journey mapping and portal enhancements.

Program Management UX Research Curriculum Development Academic Policy Team Leadership Data Analysis Tableau

Education

Degrees, certifications, and relevant coursework

Northwestern University via Coursera

Certificate, Organizational Leadership

Completed a certificate program focusing on leadership, data analysis, and design thinking principles. Gained expertise in applying these concepts to organizational challenges and strategic initiatives.

University of Minnesota

PhD, Neuroscience

Earned a PhD in Neuroscience with minors in Cognitive Science and Human Factors. Conducted advanced research in brain function and human behavior, applying scientific methods to understand complex systems.

University of St. Thomas

BA, Psychology

Completed a Bachelor of Arts in Psychology. Developed a strong foundation in psychological theories and research methods, preparing for further study in human behavior.