At tugesto, I lead B2B growth and demand generation across web, SEO/GEO/AEO, paid media, email, partners and HubSpot. In my first quarter, a shift toward larger companies and partner growth increased average MRR per new customer by 500%.
I overhauled HubSpot’s CRM, forms, workflows and channel attribution, and worked closely with Sales to improve conversion: MQL-to-SQL rose from about 3% to 20%, and SQL-to-close from about 15% to 30%.
At Springboard35, I built marketing from zero and owned the full funnel, from acquisition through revenue. The work helped grow the business from about €1.5M to more than €3.5M, with about €1.5M and 65% of own clients attributable to marketing.
At Gil Real SL (Nachter), I managed multi-platform growth, content distribution and community for Nachter, including audience growth from 20k to over 1M on Facebook and from 100k to 3.5M on YouTube. I also worked in business development and marketing at Exponentia, and use funnel KPIs, CAC/LTV and AI tools to guide testing and growth decisions.
